Okay, last week we gave you industry news nuggets: Media Industry News: Long form, “old media” and back issues become new again! This week, it’s reinvention, buying trends, compelling content tricks and a new pay button to digital pages. Read on:
Necessity is the mother of reinvention
Niche your niche by reinventing to a whole new audience. Why not? Metropolitan Home is doing it. From the Washington Post: Mag reinvents itself by focusing on Milennials
FYI why people buy
A new research report shows there is a set of converging insights on the consumer path to purchase that can offer guidance to marketers across industries. From dmwmedia: New research highlights trends about consumer path-to-purchase
So into you
Ways to provide content that evokes emotion at every step of the process. From AdAge: How to serve compelling B2B content in a Match.com world
Make a splash
Have you tried this one? Fun print promo tactic from B2C magazine. From swimmingworldmagazine.com: Whose faces will be on the cover?
Is there an Issuu?
“Not looking to give readers a completely free ride, Issuu has recently added a pay button to digital pages which works as a clickable link for sending readers to online stores to increase the e-commerce potential of the platform.” From IP Watchdog: Digital publishing sector increases share of magazine readership, advertising dollars
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!
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