Niche Brand Magic: Publishers + Pop-Ups = Profit!


Create niche brand magic with this new trick: The Pop-up!

Check it out, niche peeps! There’s a new revenue stream out there and it’s called the Pop-up. It takes a bunch of creativity, some innovation and a ton of chutzpah. Pop-up special editions, events and branding opportunities can enhance your media brand experience AND generate profit.

Pop-up Print Edition! The Kit, a style and beauty media brand, launches a pop-up special print edition distributed by brand ambassadors. From Masthead Online, Canada: The Kit Launches a Pop Up Magazine

Pop-up Restaurant! Publisher creates a pop-up restaurant partnership as an extension of their brand and content experience: “Broadsheet is a publication, but at its heart it’s a platform for celebrating what we view as the best in Melbourne and Sydney life and culture. The restaurant is an extension of that,” adds Shelton. “We think of the restaurant experience as being another form of content.”  From MarketingMag, AU: Pop-up culture – how brands are staying nimble and finding new audiences with temporary architecture

Pop-Up, Live Event Magazine! Pop-up Magazine is a live magazine, created for stage, screen and a live audience. From California Sunday (a print magazine) Pop-Up Magazine

Niche media organizations are morphing into an omni-channel experience and there seems to be no limit to the creativity and added revenue possibilities. Do you have a pop-up strategy in your marketing plan? Maybe you should!


Diana Landau, Niche Content Wrangler

About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.


Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau–Niche Media’s Grand Poobah–also created a blog all about creating and marketing targeted events:  Check it out!

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