Here’s the latest news on what’s happening in the niche media publishing universe. It’ll only take a few minutes to seem very smart and up-to-date to your peers, maybe even your dog. Your cat will never be impressed, sorry.
Take that! New rules
Organization punches out 6 new tactics. From Advertising Age: IAB creates policy for publishers to combat ad blocking
Best quote of the month
Hearst Magazines President David Carey at the AMMC in Feb.: “Who would have thought the magazine business was such a springboard to all these other media forms? We’re seeing that.” From Folio: The untold story of how magazine media is winning
Study on readers reactions’ to sponsored content
The love it and will share it if it’s done well. Branded content study from thedrum.com: Mode Media partnered with Nielsen on media study and reveals branded content best practices
What we learned
Mega downloads + multiple device strategy = mobile mandate. From World Bakers: How we built a digital magazine and got 7200 downloads Part 1 and How we built a digital magazine and got 7200 downloads in niche media that’s right Part 2
Super-niched print magazine success story
“..(Publisher) Kusek is undeterred about the power of the printed page, especially when it’s used to tell the stories of artists and show examples of their work in full-color glory.” (Plus it never hurts to have Rachel Maddow as a bff.) From the Boston Globe: Take magazine a fresh new look at New England culture
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau–Niche Media’s Grand Poobah–also created a blog all about creating and marketing targeted events: blog.NicheEventNation.com Check it out!
Image from freedigitalphotos.net