Niche in the News: Think Big!


Big interest, big debate, big opportunities in the wonderful, wide world of Niche!

Where is this year going?? What are people in the industry talking about?? When will I have time to scan the news?

We’re here to help. Here are 3 hot niche topics in the news for June:

Big Interest

Larger publications are profitable again and thus scrambling to find new revenue streams. Will all their new product lines be successful? Let’s stay tuned to see what lessons can be learned from the biggies. Niche publishers can build on good ideas and do it better. Who knew there are now Vogue and GQ cafes in the world: Magazine Brands Sit at the Heart of Fantastic Opportunities

Big Debate

Don’t miss this Advertising Age post about the labeling conundrum of native advertising with a darn interesting visual comparison of two dozen companies on how they choose to display their native ads: Media Brands Shy Away From the A-Word, When It Comes to Labeling Native Ads

Big Opportunities

Check out this excellent example of how the rise in successful niche publications is making the giant advertisers take notice of their value: Sneaker News Model Shows Value of Niche Publications for Marketers


NICHE really is the new big!!



Diana Landau, Niche Content Wrangler

About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.


Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau–Niche Media’s Grand Poobah–also created a blog all about creating and marketing targeted events:  Check it out!

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– Blog:  Niche Media HQ
– Twitter: @NicheMediaH
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