Doesn’t really matter whether you are a giant media company or a small niche publisher, the advent of the digital explosion presents common challenges for all–most importantly how to stay relevant and profitable while expanding into the digital media space.
We listened in on this thought-provoking new podcast and thought we’d share. It’s an interview with New Yorker editor David Remnick, who makes the case for magazines in a Facebook era. The interview covers everything from moving successfully into the digital space, subscription prices (increasing), new advertising models, multi-platform engagement, editorial integrity, the return of print love, why media companies need to become more niched and more.
“What’s the point of a magazine in 2016? It’s easier than ever to find good stuff you want to read online, so do we need magazine editors to bundle a bunch of that stuff together? The New Yorker editor David Remnick’s answer, unsurprisingly, is yes. On the first episode of Peter Kafka’s new podcast “Re/code Media with Peter Kafka“ …. Remnick said his magazine delivers “real value” to readers on a regular schedule, and they have proven willing to pay for it, even as publisher Condé Nast raises the cover price.”
Remnick asks questions that all publishers should be pondering. What’s the good news? Change forces the exploration of new frontiers and brings about a whole new set of opportunities for media companies.
P.S. Join us at the 2016 Niche Media Conference in Austin in April to learn from what other niche publishers are doing and hear about the next big ideas in media!
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau–Niche Media’s Grand Poobah–also created a blog all about creating and marketing targeted events: blog.NicheEventNation.com Check it out!
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