Our good friend, speaker and author Andrew M. Davis, says we have to crave change, not just embrace it. With that spirit in mind, here are some top stories on innovations and shifts in the media landscape:
State of the Industry–Magazine audience growing
There’s stuff to learn from the biggies here:“The Magazine Media 360° Brand Audience Report for March revealed the average audience for magazine brands grew to almost 1.9 billion as of March 31, 2016, a 7.6% increase year-over-year. ” From MediaPost: Esquire, ESPN shine in MPA report
Digital Media Profit Dive: The Smart View
“The shakeout may end up taking all the air out of a little bubble that had inflated in the media world. With less hype, we may get to see which new ways of doing things actually work and which don’t.” From the NYTimes: There’s a bright side to the financial stumbles of digital media
Passion for Print Spurs New Launches
Vancouver-based magazine publisher observes that if everyone is diving into digital, do the counter-intuitive thing. (Leaves more space for those in print.) From VancouverSun.com: Monocle founder Tyler Brule is passionate about print as an asset
New school journalism, old format: Jewish online mag Tablet does the radical thing……and moves to print! From FastcoDesign.com: How Pentagram helped an online magazine do the unthinkable and move to print
Necessity is the Mother of Re-invention
Doesn’t everyone remember devouring Highlights magazine as an antsy kid in the doctor’s waiting room? Highlights soars to new heights by reinvigorating itself. From TechCrunch: Children’s magazine Highlights reinvents itself as a subscription service with videos, activities and more
Millennial Marketing and Audience Development
“Maybe it’s time we stopped labeling large diverse groups of people with monikers that identify the “generation” to which they belong. Doesn’t big data, analysis, platform, channel, location and contextual marketing make concepts like Gen X, Y, or Z or Baby Boomers irrelevant in this day and age?” From MediaPost: Market to audiences NOT generations
Cause and Effect
Aggressive subscription discounts can hurt newsstand sales. From Media Life: What’s really killing magazine newsstand sales
Key is Providing Useful Content
How to overcome digital media disruption (and then please don’t ever say that overused phrase again.) From MediaVillage: How media companies can wrangle the disruptions of digital media
So to sum up, there’s a new equation for success and the publishers in the above stories are making it happen. Change – old mindset + creativity = New, revenue-generating ways of publishing!
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Check out the Niche Digital Conference in Denver, Sept. 19-22!
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