Even More Real World Great Ideas from Niche Media Publishers!


Here’s more great ideas from niche magazine publishers!

The best part of live events, according to attendees, is networking and sharing ideas with peers. That’s why each month we highlight a different niche magazine and what it does really well – consider each article an itty-bitty real world example that you can learn from to find new revenue streams and ways to connect with your niche magazine’s audience.

To get you pumped up for a great 2015 for your magazine and buzzing with ideas, here’s part 2 of our collection of some of our favorite 2014 Magazines of the Month and their awesome ideas. Enjoy!

Oilfield PULSE – look beyond your magazine’s “type” for inspiration! When Oilfield PULSE was created to promote Oilfield HUB, a specialized SaaS service for the oil and gas industry, this B2B magazine took a page out of the B2C playbook. To help give readers a compelling reason to pick up each issue every month, they mix topical industry news and lifestyle pieces to showcase the human interest side of the business. The result? An information-packed B2B resource that really connects with readers!

Once you’ve connected, look beyond your magazine to become a one-stop shop for your readers and advertisers. Divorce Magazine started nearly two decades ago as a newsletter for people going through divorce. Now it’s grown to offer video and podcast production services, logo creation and firm brochures, social media marketing management, and writing services for their clients. Plus they build websites, do Google PPC ad programs, and more!

 Now that you have all those services for advertisers and readers, it’s time to target them with special issues! That’s just what the Doha Family Guide does four times a year. Each issue’s theme is constructed to allow them to target a different segment of their advertisers. Of course, to pull this off effectively you need to make sure your CRM tool has lots of categories for segmenting advertisers! Plus, special issues offer a lot of opportunities for everyone – editorial and sales teams alike – to get creative and have fun.
Now that you’ve got some great ideas, get out there, put them to work, and have a fantastic 2015!

Robyn_New_webAbout the author: Robyn Ireland is Niche Media’s Operations Manager and Swiss Army Knife. After a decade in with niche nonprofits she dove into the niche publishing and event world and found they weren’t that different (once you get past the nonprofit part). She has far too much fun at Niche Media HQ and keeps taking her standard poodle Susie to work even though she’s a lousy typist.


Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah -also created a blog all about creating and marketing targeted events – blog.NicheEventNation.com  Check it out!

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