The best part of live events, according to attendees, is networking and sharing ideas with peers. That’s why each month we highlight a different niche magazine and what it does really well – consider each article an itty-bitty real world example that you can learn from to find new revenue streams and ways to connect with your niche magazine’s audience.
To get you pumped up for next year and buzzing with ideas, we’ve put together a collection of some of our favorite Magazines of the Month and their awesome ideas. Enjoy!
INSIDE Publications – Get readers involved! They created a section to print photos of readers holding the magazine in exotic locations and were amazed at the response. Whether a magazine is B2B or B2C, you can create a place to recognize and include your readers. The loyalty payoff is outstanding!
Another great idea – Your readers’ content contribution can also do your advertising for you! International Travel News publishes travel tips and stories from readers (and makes sure to include contact information for any tour guides or venues mentioned). The result? Wildly enthusiastic readers and potential advertisers who then contact the magazine (!!!) after seeing a boost in business.
WatchTime – Feeling rushed in a go, go, go digital content world? Go green! Evergreen, that is. Focusing on creating high quality, relevant, timeless content can break you out of your constant-content-creation rut and build your magazine’s reputation as the go-to source in your niche! This change in content focus increased their newsletter database by 600% and web traffic by 400% in just two years!
You can even take this evergreen content strategy to the next level by following in the footsteps of Luxe Beat Magazine: Turn that evergreen content into special-issue, semi-annual books on specific topics!
Stay tuned for four more great magazine ideas from niche media publishers!
About the author: Robyn Ireland is Niche Media’s Operations Manager and Swiss Army Knife. After a decade in with niche nonprofits she dove into the niche publishing and event world and found they weren’t that different (once you get past the nonprofit part). She has far too much fun at Niche Media HQ and keeps taking her standard poodle Susie to work even though she’s a lousy typist.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah -also created a blog all about creating and marketing targeted events – blog.NicheEventNation.com Check it out!
Image from freedigitalphotos.net