Niche Publishing & the Small Staff: 7 Tips For Success!


Working with a small staff isn’t always a cake walk. Here are 7 tips to help manage your tiny team.

Anyone who has ever participated on a sports team or a group school project can relate: Some on the team have a different version of what the timeline and objectives are supposed to be, one or two people do all the work, there’s always one flake……

And it’s also very human to get really frustrated with your co-workers once in awhile.

Niche publishers often operate with a small team of employees. These are people with different personalities/goals/working styles, all in one little group, dependent upon each other. Plus they have to work as a fine-tuned machine to get your magazine out on deadline!

Here are 7 ways to manage the challenges and lead your small staff  in the right direction:

  1. Leadership and structure: You must have an appointed leader or it all falls apart, accountability flying out the window. Talk to the team about the the core structure, it’s rules, objectives and timelines. Also talk about possible issues that can arise and problem-solving. Set expectations from the start.
  2. Communication plan: What the heck is the plan? Now more than ever, with all the different ways to communicate, your small team must establish “the how”—the preferred ways to communicate with each other, whether it’s text, email, phone or in-person. Best solution? You really need all of them in some capacity.
  3. Meetings: Make them consistent, frequent and BRIEF. Strive for clarity always. Ask for feedback and then listen.
  4. Creativity: Encourage a working environment of “No Crazy Ideas.” Better yet, avoid group-think and have individual brainstorming sessions before the group one.
  5. Focus: It can be easy to lose sight of the big picture when small annoying issues arise, (and they do) every week. Keep in mind what’s most important.
  6. Hire right: It’s not easy when a small team loses a member. The sudden increase in workload for the rest of your staff can be tough. But that is exactly the reason NOT to rush recruitment. Take your time and find the employee that’s just the right fit for the position and your team.
  7. Connect: “The head honcho should take each employee out to lunch once a month. It’s a great way to connect and get ideas for the company.” (A favorite tip from Carl Landau, Grand Poobah.)

What are the are distinct advantages in working with a small, high-functioning team? Quicker decision making, more flexibility, higher trust levels between employees and often strong working relationships are formed.

Keep in mind these 7 tips above and lead your small but mighty staff to success!



Diana Landau, Niche Content Wrangler

About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.


Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau–Niche Media’s Grand Poobah–also created a blog all about creating and marketing targeted events:  Check it out!

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