Our Niche Talk video series features niche media professionals from all over the world, sharing their new, fresh ideas with other publishers. Last week we featured How to Boost Advertiser Value in 2015
This week we are featuring fresh distribution and marketing ideas from a niche magazine publisher and an executive from Publishers Press. Traditional methods are being built upon (or flipped) to create entirely new models in this latest video chat.
From Caroline Nuttall, Publisher of Charlie magazine (a city magazine for Charleston, SC):
They have created a new “underwriting” model where their advertisers have become underwriters on a larger scale. How? By matching the right advertisers to underwrite a host of campaigns, including creating a partnership to co-brand their online event calendar, wedding industry vendors underwriting a love story/event/branded products line, etc.
Caroline says what’s different with this new marketing model is that the magazine is no longer just a distribution channel with straight web space to sell—they’ve become content creators and audience developers– of a brand– with many channels for distribution.
From Michael Simon, of Publishers Press:
They have created a new magazine channel, which “article-izes” magazine content to allow for the discovery of that content distributed across many media portals, even beyond the magazine’s niche. This amplifies the magazine brand and content to reach a broader audience.
Check out the full YouTube video here:
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast……who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com Check it out!
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