Digital content continues to increase it’s ability to grab ad revenue and eyeballs in niche publishing. Yet there’s still plenty of debate about how to best measure ROI. Most successful publishers we know are trying to find the right balance of both print and digital in their product portfolio so they can best meet the needs of their niche audience.
The good news is there is lots of good news. Here’s the latest in niche digital media:
Five years ago, everyone proclaimed social media would skyrocket and dominate marketing budgets by 2017 in a big way. Yet it’s been more like a steady, incremental increase each year. (Still worth noting.) The key is the right combination of advertising and organic outreach. From Marketing Dive: 2016 study shows marketers spend 12% of their budgets on social media
Power of Niche
Own your niche audience: “The benefits accrue to whoever’s closest to the customer,” said Omri Bloch, the chief operating officer of Bounce Exchange. From DigiDay: With Facebook’s power growing, publishers scramble to connect directly with audiences
“That place where advertising and revenue generation find a balance in quality for both print and online advertising can be attributed to niche.” From IBTimes: Niche markets are the brave new world of print and online advertising
Hope you’re appy
“According to comScore’s Media Metrix Multi-Platform and Mobile Metrix, July 2016 was the first time that smartphone apps have eclipsed other digital media platforms.” The growing influence of smartphone apps will affect future digital strategies for publishers and advertisers. From Arc: : The App Is Winning: Half Of All Digital Media Time Is Spent On Smartphone Apps
New feature from Instagram allows publishers to tell their brand stories and connect with their audience in a different way. Tips from SocialBaker: Instagram Stories: Five Things Marketers Need to Know
The fight to publish the news just got trickier. We’ve seen local niche magazine publishers successfully overtake the established local newspaper audience. Here’s an example of a niche news site springing up: Denverite is first in a line of new city news sites from a startup backed by long-time media execs
And finally, a good sum-up on all the reports out there about the current “State of Digital Media.” From Contently: The state of digital media in 5 charts
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Check out the Niche Digital Conference in Denver, Sept. 19-21!
Image from freedigitalphotos.net