Niche-worthy News: Metrics, Niche “Desks” and Video to the Max!


Metrics matter yet some CMO’s still aren’t sure about the ROI.

There’s no debating it, we have plenty of great niche-worthy news and information for you this week:

Metrics matter
Sue Todd, CEO of Magnetic, said: “It’s clear that across environments, magazine media delivers against the metrics that truly matter to brands. It’s pleasing to see that online magazine media is 41% more effective at delivering brand KPIs than other online environments.

Magazines achieve deep human connections with their audiences, leading to a more attentive consumer who is more open to commercial messaging and more inclined to trust what they discover there. In an age of ad-blocking and declining receptivity to advertising, this is a powerful environment for brands.” Read the full article here and then download the free deck—part infographic and report with visuals and comparison stats on how magazine media shines above the rest. From Magnetic Media: Spark 2016 Metrics that Matter

Metrics matter more if you understand them
Social media continues to evolve and media organizations need to evolve with it when helping their advertisers determine where best to put their marketing dollars. Yet many CMO’s still aren’t sure about the ROI. Looks like an advertiser workshop opportunity for both B2B and B2C publishers. From Marketing Dive: Study shows over 60% of CMO’s can’t quantify the value of social media

Pile on for profit
Time, Inc. piles on the bandwagon announces the formation of several “desks” for different audiences—Gee, sounds like niche digital magazines to us. Time creating “digital desks” as magazine hubs

Can you see me?
Stand out from the crowd and learn how to how to optimize your video for better performance with each distinct audience on YouTube, Facebook, Instagram, and Twitter. From Social Media Examiner: How to customize your videos for popular social media networks



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About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.



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