Happy 2017! And there has never been a better time to be NICHE! Here’s the latest news just for niche magazine publishers:
2017 digital media predictions
Video, predictive analytics, the rise of influencer marketing and more. From AdWeek:
10 digital media and marketing predictions for 2017
More audience, more mobile
More comfy viewing from the couch? From MPA: MPA Report reveals magazine audiences continue to shift from desktop to mobile
Digital advertising revenue breaks record
A 20% year-over-year increase according to the Interactive Advertising Bureau. From Ad Age: IAB Advertising Report Finds Marketers Can’t Stop Spending On Digital
Niche is now
Online magazines expected to grow. From Adweek’s Social Times: The Future of Digital Media: Visual Media and Niche Audiences Report
Best of both print and digital
This new company/technology platform from Joshua Topolsky’s band of media cool kids looks different from most digital publications. From Poynter.org: Why The Outline looks like the future of magazines
“The majority of publications choosing to start the print route have niche or very targeted audiences.” Niche media comes full circle. From CNBC.com: Why some magazines are going back to print
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Check out the all new Super Niche, March 27-29, 2017!
Image from freedigitalphotos.net