We read a plethora of sites daily to bring niche-worthy content that matters to our publishing audience. Whether is advertising and viewing trends, solutions to real-world magazine conundrums or lead-gen, we’ve got it for you.
As of June 2016, “Magazines deliver an average return of $3.94 for every dollar spent on advertising.” MPA (Association of Magazine Media): Magazines show highest return on advertising spend
Bright side of the road
Comprehensive post about challenges and solutions in digital media and what publishers need to do about it to improve revenue streams. Inpublishing, UK: Why digital magazines must embrace a borderless future
It’s all in the architecture
Real-world examples and characteristics of profitable magazine subscription website business models. Plus you can download their handbook, Subscription Website Publishing for free. Mequoda: Magazine subscription website business model
Does this lead-gen make my budget look too big?
Does lead-gen make economic sense for publishers? Beware the hidden costs. Jeff Litvack tells how to get the most bang for your buck in Folio Mag: Where is lead-gen leading publishers? (Part 1) (Part 2) Editor’s note: Jeff is also speaking about Native Advertising: Selling Paid Sponsor Content at the 2016 Niche Digital Conference, Sept. 19-21 if you want to learn from him live, in-person!
Untethered and trending
Magazine media sees audiences shift to mobile from desktop/laptop to a rate of……9 to 1. Pretty compelling. And print audiences grew 1.5 %. From the MPA stats as of July 28th: MPA Daily News Roundup
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Check out the Niche Digital Conference in Denver, Sept. 19-21!
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