More and more traditional niche publishers are morphing into “media companies.” They not only produce print publications, but digital versions, webinars, events and other revenue streams, too. And now niche magazines are forging into the wonderful world of e-commerce.
Here’s an intriguing website/search portal to check out: Founded by Heather Marie in S.F. in 2011, Shoppable.com works with multiple retailers, including digital publishers large and small, to create a scale-able source of native e-commerce sales. Yes, Shoppable is reaching out to publishers as potential merchants.
Why would this be good for niche publishers? Publishers can increase awareness for their niche brand by selling products their niche audience wants–and also share in the profits with Shoppable. This also enables the publisher to market to a whole new set of eyeballs not normally immersed in their niche.
The site definitely doesn’t have as many merchants as say, Amazon, but we took note that Dwell magazine has 48 items listed for purchase on the website.
Interesting possibilities. Could this website help you market your brand and generate revenue too? We do know this: Online marketing with a profit-sharing component is fundamentally changing the traditional relationship between advertiser and publisher.
What do you think about the possibilities of e-commerce and sites like Shoppable? Tell us what you think!
Here’s a TechCrunch post with more details:
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast……who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com Check it out!
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