Power of Niche: The Content Universe Expands!



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Everyone knows the brave new content world belongs to NICHE!

The niche media landscape keeps changing as new ways to consume, create and distribute content head to uncharted worlds. Just like The Martian, niche publishers will have to draw upon their ingenuity, wit and spirit to subsist. And find a way to signal the digital world that niche is what matters.

Here’s what’s in the news:

A majority of U.S. adults now use social media: Pew study
Sure we use social media, but does it really impact audience engagement for both print and digital in measurable ways? Share some of your success stories with us! From Reuters: Pew Study on Social Media

 

It was bound to happen.
The big-general interests are now launching separate, niche sites vs the niche verticals on their own site. Can the biggies do niche as well as you can? (We don’t think so.)  Boston Globe’s niche website strategy

 

Content – Print Edition + Merger = Another Brand’s Expansion
Brands in growth mode are beginning to look at content in completely new ways. And there will still be special editions. From ArtNet.com: 113-year-old ARTnews ceases print and folds into Art in America merger

 

The People’s Choice
Here’s a review of the new app “Texture” that allows magazine readers to consume digital content across the catalog. Also adds new features like “Collection” where Texture editors curate content on specific topics from a variety of magazine articles. A new app for magazines: Texture replaces Next Issue

 

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Diana Landau, Niche Content Wrangler

About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau–Niche Media’s Grand Poobah–also created a blog all about creating and marketing targeted events: blog.NicheEventNation.com  Check it out!

– Web: NicheMediaHQ.com
– Blog:  Niche Media HQ
– Twitter: @NicheMediaH
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media HQ & Niche Media Network
– YouTube: NicheMediaHQ
– Google+: +NicheMediaHQ

Image from freedigitalphotos.net

 

 

 

 

 

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