Let’s face it — summer is tough in the ad sales world. People are more breezy and relaxed or on vacation. Even if they are at work, they seem to be in a non-committal frame of mind.
So of course most of us get through the dry sales season by preparing for the fall when you’re selling next year’s long term contracts.
But what else can we do?
Let’s try some summer fun! Timing is everything and this is typically the time of year I send my advertisers gifts. I’ve sent all sorts of stuff over the years to perk up advertisers and get their attention. Plus sending a little gift gives you another reason to talk to an advertiser.
These gifts don’t have to be expensive. In the past, I’ve sent logo coffee mugs, bags of Jelly Bellies, Starbucks gift cards, gas cards, and of course — cats in the mail. (Way back in 1990!)
People LOVE getting little, fun, thoughtful gifts. Plus you can send out email teasers about the surprise gift and then follow up with your advertisers. It always works.
Believe it or not, this year I’m sending out some pretty cool (not cheesy!) mouse pads. I figure that those mouse pads will be in bad shape about 25 years from now. Seriously, no one ever throws those things away. In the meantime, I hope my advertisers will think of me every time they use their desktop.
Summon your creativity and send some gifty fun now. You will reap the rewards in 3 months, when you want your advertisers to really pay attention.
Have a great summer all my niche ad sales friends!!! The future is, um, mouse pads…..
About the blogger: Carl Landau is Grand Poobah of Niche Media. He is a media/event guru, SF Giants fan and part-time blogger. His 15 minutes of fame took place in the mid-eighties when he launched his famous, “Buy an Ad, Get a Cat” ad campaign. He has long since patched things up with the SPCA. Check out the all new NicheEventFest this fall in New Orleans.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just a niche event all about creating and marketing targeted events – NicheEventFest.com Check it out!
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