Talking Turkey: What We’re Grateful for in Niche Media


There’s a cornucopia of abundant possibilities for niche media!

Have you bought your turkey yet? Niche Grand Poobah Carl Landau is super-excited this year, because due to various comings and goings of family members, we have decided to do the holiday feast on…Friday. This means that on Thursday,  he will be munching on his favorite take-out Chinese food and watching the San Francisco 49-ers game. (His personal version of nirvana.)

This year, in addition to being deeply grateful to our readers and niche media publishing professionals everywhere, we decided to poll some of our most popular, beloved conference speakers. Evolution was the biggest theme in 2014 thanks to big data, the mobile imperative, new channels of content creation and distribution and more.

We asked these thought-leaders what change in niche media they are most grateful for this year:

 “I’m most grateful that in a world with 53 Billion indexed web pages content opportunities still exist! Find a content hole and fill it!”            

picture-66Andrew Davis, global keynote speaker, Founder of Monumental Shift. His latest book, Brandscaping: Unleashing the Power of Partnerships, hit shelves in September of 2012 and is now an Amazon bestseller.    



“I’m thankful that niche media companies are perhaps in the best position ever for financial success.  Effective publishing today now happens in niches, and because the costs of audience development have come down quite a bit, smaller, niche publishers have all the advantages of a large publisher today.  Well, maybe even more so, because niche publishers can move faster and be more agile that larger media companies when building an audience in a niche.”                                         


Joe Pulizzi, Founder of the Content Marketing Institute, the wildly popular Content Marketing World event and Chief Content Officer magazine. Joe is also CEO of SocialTract, a blogging service, and co-authored Get Content Get Customers.  



“Brian Welch, (Publisher of “Mother Earth News”) is a survey evangelist and I heeded the advice  from his keynote at the Niche Media Conference in Charleston, SC. The insight we’re getting from audience surveys is taking lots of guess-work out of our decision making. It’s also making our readers feel more appreciated and involved.” 

 picture-192Bill Thompson III, Editor and Co-Publisher of Bird Watcher’s Digest, North America’s first popular birding magazine. He’s an unapologetic futurist who dove into the digital realm: his company offers digital editions, apps, podcasts, e-newsletters, and more.


Editor’s Note:  A heartfelt thank you to ALL for making 2014 a great year in niche media. We can hardly wait to see what happens next in 2015. Happy Thanksgiving!



About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast……who sometimes gets carried away.


Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah -also created a blog all about creating and marketing targeted events –  Check it out!

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