The Power of Niche: Apple Effects, Buyer Behavior and a New Launch in Print!



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The latest niche news for our publishing peeps.

So you want to stay current but simply don’t have time to comb the web looking for news about niche publishing every day? We’ve got your back. Here’s the latest news round-up for niche publishers:

After Apple’s Newstand Fizzles–What comes next for niche publishers and their apps? “The end of Newsstand marks the beginning of the era in which mobile is just another distribution platform for publishers,” wrote 29th Street. “Mobile’s dominance of the publishing space becomes less of a talking point and more of an accepted reality. The most important thing for app publishers to do is experiment, gather results and feedback from their readers and find new avenues. This is why the web, print and apps are good complements to one another, and why additional channels, such as Apple News and Facebook Instant Articles, are valuable as well.” From InPublishing, UK: With IOS 9 comes the demise of Apple’s newsstand

Talking New Media reviews 3 new magazine apps as Apples’ Newsstand ends. Are digital app editions that exactly replicate your print edition really the way to go anymore? A Few New Digital Magazine Apps Enter the Apple Newsstand before Its Demise Next Week

Friends and Family Drive Online Spending
Sure they influence big-time, but don’t buyers also often use social media to consult their peeps? Maybe this is a chicken-or-the-egg debate. Check out this study from Business Insider: Forget Social Media, Family and Friends Still Drive Purchases

It’s come full circle for print!
Former Inc. magazine editor about to launch a new, 200-page glossy magazine…in print. From the Boston GlobeNew magazine Solo Quarterly will buck media trends and focus on print

Take that, Mr. Reader
The Washington Post is testing out blocking readers who implement Apple’s new ad-blocking software. Interesting to see where this goes. From Ad Age: Blocking People Who Ad-Block

New to us? Check out the news from earlier this month: Niche in the News

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Diana Landau, Niche Content Wrangler

About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau–Niche Media’s Grand Poobah–also created a blog all about creating and marketing targeted events: blog.NicheEventNation.com  Check it out!

– Web: NicheMediaHQ.com
– Blog:  Niche Media HQ
– Twitter: @NicheMediaH
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– Google+: +NicheMediaHQ

Image from freedigitalphotos.net

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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