Do you need a quick sales kick start as you head into 2015? Digital ad selling has become a high art form in niche media. Why? Because the possibilities for customization are almost endless–for your magazine AND for your advertisers.
Here are some of our most popular digital ad sales posts to get you inspired:
From ad sales superstar, speaker, and trainer Nancy O’Brien on creating better relationships: Maximize the Potential of Your Magazine’s Online Advertising by Transforming Your Relationship with Media Buyers
Working with your advertisers on their mobile ad strategy can be tricky. Here’s some tips on getting it right: Help Your Advertisers Build Their Mobile Ad Strategy
From Ryan Dorhn, speaker, former ad sales trainer and now a publishing exec for PennWell: 5 MORE Ways Your Magazine Can Boost Online Advertising Sales
And last but not least, one of our all-time favorites across all publishing topics (and good info for ad sales reps and their publishers, too) because “Increase Digital Revenue” is the mantra for 2015: 70 Great Digital Revenue Ideas
We hope you read something in these posts that ignites a spark or two in your digital ad selling imagination. Now get going with all that creativity and rock out 2015!
P.S. It is no surprise to us that when we did the research, the most popular posts about digital advertising came from our very own ad sales leaders! If you are interested in learning more, check out the next one at the Niche Media Conference in Denver in March 2015:
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast……who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah -also created a blog all about creating and marketing targeted events – blog.NicheEventNation.com Check it out!
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