Fasten the jets on your boots, niche publishers! The hottest digital media trends for 2015 and beyond are going to take us to a new galaxy. What do we mean? Here’s our take on some of the 2015 trends to watch from Say Daily, a weekly media newsletter.
The power of the tiny screen: For starters, check out this stat– “….one billion people will use mobile as their only form of Internet access in 2015.” (Ovum) Look for mobile only and mobile first in 2015.
Big Data Big Brother: Real-time “pre-targeting” allows advertisers to not only to use big data to analyze why customers purchase, but they can now analyze the data during the buying process.
Content for all: Content nation–for all, created by all. There are so many opportunities here! For example: we recently shared a Niche Talk video about new innovations from publishing professionals, such as creating a channel that “article-izes” magazine content to other media portals, moving into magazine brand distribution in a whole new way with new eyeballs.
Watch this: Don’t even get us started on “wearables”–next year’s hottest fashion internet accessory with maximum utility.
Whether you choose to just watch from the sidelines or embrace the trends full-on, it’s interesting stuff to contemplate for the possibilities in niche media. What is your media company going to do new in 2015? Share with us!
Here’s the full post from SayDaily:
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast……who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com Check it out!
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