Too hot to move, stats too hot to ignore, scorched by real influence, fake reality and much, much more. Here’s the latest hot, hot summer news in niche media: (Did we mention it’s hot?)
It’s not inertia, it’s the experience that matters.
Ooh, ooh, stayin’ alive, stayin’ alive–at least if you’re niche. While big print is still stumbling around, here’s some overall good print mag news from Quartz: Kept alive by subscriber inertia, print magazines are going to be around for a while yet
Take this to the bank…and your advertisers.
“Over the past year, there has been a preponderance of evidence to prove the effectiveness of print advertising and the power of magazine media to both tell and sell,” says Linda Thomas Brooks, president and chief executive officer of MPA, the Association of Magazine Media. From MinOnline: Study reveals magazines are worth the ad spend
Change is good, we can prove it.
Digital grows and print stays strong. Sure these graphs and stats are about big media and national advertisers, but it never hurts to monitor buying trends–and they’re more positive than you think. From AdAge: Top 200 US advertisers spend smarter
Deep dive into what what digital media audiences care about.
With access to so many players on so many media channels, who do our audiences trust? And are magazines keeping up? From the Columbia Journalism Review, a study of the real power of brands and influence: In brands we trust
VR, AR, MR—oh, my!…My head hurts.
All these “realities” are not just marketing fantasy…they’re coming, kids. How’s this stat: “…AR is poised to be a $90 billion market by 2020, versus $30 billion for VR.” Check it all out from Ad Age’s Rori DuBoff: How Brands Can Go From Storytelling to Story Living
Improvements with audience top of mind.
And finally, here’s 6 subtle deisgn pointers that make all the difference–from highly successful City/Regional magazine, 5280. Always pushing forward to improve, Editorial Director Geoff Van Dyke shares what they how they did it: A brief guide from 5280 magazine’s redesign
So the best way to beat the heat? Stay in and read up on what’s cool right now in digital and print publishing. You can thank us later. Now go get an ice cream……
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Check out the Niche Digital Conference in Denver, Sept. 19-21!
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