I recently saw American Hustle and some of that crazy time came back to me. It reminded me of the cheesy pick up lines in the 1970’s, which didn’t really work most of the time. I mean, I don’t personally remember ever using them, but admittedly the days of platform shoes, jumpsuits, and Saturday Night Fever are a little hazy for me.
I do remember people laughing a lot and rolling their eyes at pick up lines in the 70’s. What your sign? Do you come here often? And my all-time favorite—Hello, Cupid called. He says to tell you to give me my heart back.
When you are cold calling a new ad sales prospect, unfortunately it’s kinda like a pick up situation. Everyone feels a bit uncomfortable and no one knows what to say.
The important thing is to say something and make it interesting. Be sincere. Definitely don’t be smarmy. And show that you’ve done some homework. Remember, authentic compliments will get you everywhere.
Here’s 6 Fab Ad Sales Pick up lines: (Yes, it’s a stretch, but think outside the box for a minute. Don’t be such a spaz and see if you can dig it, man!)
70’s Pick Up Line: What’s your sign?
Ad Sales: What was the inspiration for your twitter handle “Marvelous Marketing Guru”?
70’s Pick Up Line: Do you come here often?
Ad Sales: Do you do most of your advertising online?
70’s Pick Up Line: Love that halter top you are wearing.
Ad Sales: That app you have for the new product is awesome!
70’s Pick Up Line: May I buy you a drink?
Ad Sales: May I run a Facebook post about your new launch?
70’s Pick Up Line: Did we meet in Paris?
Ad Sales: Didn’t I see you at that (insert name here) conference last month?
70’s Pick Up Line: Want to come back to my place? I make a great breakfast.
Ad Sales: Want to sit down over lunch and put together a customized integrated sales program that includes everything you’re looking for?
Develop some of your own new ad sales “pick up lines” and see what happens.
You might get lucky!!!
For more 1970’s ridiculousness, check it out: A Warm Eulogy to 70’s Pick Up Lines
Check you later…..
About the blogger: Carl Landau is Grand Poobah of Niche Media. He is a media/event guru, SF Giants fan and part-time blogger. His 15 minutes of fame took place in the mid-eighties when he launched his famous, “Buy an Ad, Get a Cat” ad campaign. He has long since patched things up with the SPCA.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com Check it out!