We are bubbling over with excitement to announce our first super-cool keynote speaker for the Niche Media Conference, coming up soon in Charleston in February 2014.
We think he is a great fit for our audience of super-creative niche publishers. Why? Because he’s an author and thought leader who also happens to publish highly successful niche magazines. A bunch of them. Maybe you’ve heard of a few… Mother Earth News, Mother Earth Living, Utne Reader, Capper’s and GRIT, just to name a few.
That’s right! We’ve got Ogden Publications’ own Bryan Welch!
Bryan is CEO, Publisher and Editorial Director for Ogden Publications. Ogden Publications is the leading information resource serving the sustainable living, rural lifestyle, farm memorabilia and classic motorcycle communities. Bryan knows reader engagement inside and out and how to get eyes on pages and revenue rolling in.
Here’s a bit about just one of his niche magazines: Over the past decade, Mother Earth News has attracted the most engaged audience in North America. It has consistently recorded the fastest growth rates; the most time spent reading; and the highest popularity figures of all North America’s major magazines.
Want more? Over the past five years the magazine has tripled the size of its audience and, even more remarkably, doubled its newsstand revenues – while most magazines have recorded declines.
So what kind of magic potion are they brewing over there?
Our keynote speaker tells us that it’s really not magic at all but more about knowing how to put good data to great use. In Charleston, Bryan will share with us ways to apply this approach to our own niche, deepen the connection to readers and grow revenues. We can’t wait!
“We’ve come to realize that the readers can direct our product-improvement efforts with ideas that open new doors for us, every day. Surveying our readers constantly, we’ve discovered trends and preferences that have revolutionized our business,” Bryan says.
Check it out: Keynote: Audience Engagement Potion #9
Don’t miss this out on this great opportunity to hear Bryan speak and network with other niche publishing professionals like yourself.
Join us at the Niche Media Conference this year if you want to super-charge your 2014! (By the way, October 31 is the last day you can get Super Octoberness pricing and save up to $600 on registration!)
About this blogger: Diana Landau is Content Wrangler of Niche Media. A former corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com Check it out!