Happy Tuesday, alert blog readers!
Here’s yet another interesting article out of the NY Times on content jumping from digital to print.
Whether it’s magazine content or catalog content, the message is still the same: Building audience with your content is one of the most important elements of print or digital success.
Kevin Kelly already had a very successful Cool Tools website loaded with great information for his readers. He turned his online content into a big fat print catalog and the demand for it skyrocketed beyond all expectations. (It probably didn’t hurt that Kelly is also a founding editor of Wired magazine too.)
But the lesson here for niche publishers is to look at all your media as unique proprietary content. Look for new ways to provide that content to your audience and build upon it. This NY Times story illustrates that going from a website to a print product can actually be innovative……and even profitable.
Here’s how Kelly did it:
If you want to learn more about the best way to build audience, Jeff Rohr’s recently released Audience: Marketing in the Age of Subscribers, Fans & Followers is a must-read. Jeff will also be speaking about building audience at the upcoming Niche Media Conference in Charleston.
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast……who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com Check it out!
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