Be Inherently Useful to Your Readers! (Interview with Jay Baer) has changed marketing and business in a fundamental way. As companies become content creators themselves and social media becomes an ever more powerful medium, publishers face more and more competition for readers’ attention. How can niche magazines make their stories (and their revenues) bigger and become an indispensable part of their readers’ lives?

Social Media & Content Marketing Strategist & Niche Digital Conference keynote speaker Jay Baer thinks he knows the wave of the future for niche publishers – becoming truly and inherently useful to your audience. This means helping your audience, even if it isn’t a topic strictly along your traditional path. Publishers need to re-imaging their role to find new ways to be involved in people’s lives. Mobile apps are just one way to become massively relevant, but there are many ways to reach out to new users, strengthen ties to existing readers, and build brand awareness and revenues.

Conference Director Ryan Dohrn caught up with Jay to find out more about this concept and what attendees will be able to take away from his presentation. Watch the full interview here. To see Jay live and learn more about how you can become in integral part of YOUR readers’ lives (and learn a ton of other great revenue-generating strategies for your media business), register for the Niche Digital Conference, October 1-2 in Nashville, TN. As a special bonus, all attendees will receive a copy of his book: Youtility – why smart marketing is about help not hype.


About Jay: Jay Baer is President of Convince & Convert, a social media and content marketing consultancy. His Convince & Convert blog is the world’s #1 content marketing blog.


Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!

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