Having a Facebook page for your niche publication is extremely important in order to give your audience members a whole new platform for connecting with you. However, in order to ensure you are putting your magazine’s Facebook to work at the maximum level, it is important to understand how to maximize the reach. Check out a few tips for maximizing your magazine’s Facebook reach:
- Know your audience: In order to branch out and maximize the reach of your magazine’s Facebook page, it is first important to understand your current audience. You should have a clear grasp on what your audience members enjoy on your Facebook page and what they respond to most. This will help you as you try to recruit more fans and readers.
- Keep it short and sweet: It has been proven that lengthy Facebook content is often unread and a turn off to most users. In order to make sure what you are putting out there is read and absorbed, it is a good idea to keep it short, sweet and to the point. Be sure you are being clear and relevant as well in order to prevent any confusion.
- Engage with engagement: It is a great sign when your fans begin engaging with your magazine’s Facebook page. However, in order to encourage the engagement and keep the momentum going, you have to do your part as well. Instead of simply replying with a generic, “Thanks!” to a comment, keep the engagement going by asking questions or really being specific to show fans you take an interest in what they have to say.
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