In the News: Creating Conversation or Driving Buzz?


Ok so there’s tons of change. What’s it all mean to niche publishers?

So the very nature of media–revenue models, advertising, editorial, print/digital, audience development, distribution. It really all keeps changing, and rapidly. So it’s kinda interesting to watch the big dogs make changes and see how it takes. Usually there’s a lesson or two in there to be learned for niche publishers.

In the news:  Big digital news publisher, The Huffington Post, recently tied the knot with a top creative agency. Together they can manage huge teams of brand content writers to drive cultural conversations……about the news they just published.

It will be interesting to see how this new partnership affects the traditional relationship between publishing, advertising and content. Does this new publishing model blur the lines even more or is this just a case of a big agency promoting a big publisher?

And why would niche publishers care about any of this, you ask?

Because publishers of all sizes can dedicate staff to driving social conversations about their content. 

The Huffington Post And Leo Burnett Get Exclusive; Announce New Agency / Publisher Model

Tell us what you think!


Diana Landau, Niche Content Wrangler

About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast……who sometimes gets carried away.


Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events –  Check it out!

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