Sometimes you may find that your niche publication needs a small face lift, something to re-energize it and get your readers excited about it again. While deciding to redesign is a large decision that includes many factors, it could be just the answer you have been searching for. However, before diving headfirst into a full-on redesign, it is important to ask yourself a few questions to ensure it is the right decision. Take a peek at some questions to consider when planning a redesign:
- Can I predict the redesign’s return on investment? While pinpointing the exact return on investment you could see from a redesign is difficult, if you take the correct steps, chances are you will be able to expect a positive return on investment from the redesign. A redesign is a chance to refine your editorial strategy, mission and and brand identity. If you do the proper research on your audience and tailor your new content and strategies to meet their needs, you are most likely to see a good return on investment.
- Will my ads be positively affected from the redesign? If you want to see positive results in your ads from the redesign, it is often best to create differentiation between editorial content and ads. If you have good design techniques that make ads stand out, chances are you will get positive feedback from both advertisers and readers as the advertisers know the ads are being seen and readers are able to tell editorial content and advertising apart.
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