Every month we highlight a great niche magazine. This month’s pick:StepMom Magazine. Publisher Brenda Ockun has created a community of stepmoms and a magazine created by stepparents – from authors to cover models!
StepMom Magazine is an online, monthly publication that speaks to any woman living with, engaged, or married to someone who has children from a prior relationship. Although it is estimated that over 15 million women in the United States meet this criteria, stepmoms were a virtually ignored group until the magazine’s launch in 2009.
Brenda Ockun, a stepmom and corporate marketing executive, started the niche publication out of frustration when her own search for advice and information on stepfamily dynamics fell short. Realizing that the divorce rate for second marriages significantly exceeds that of first marriages, Ockun envisioned the publication would become a way for stepfamilies to educate themselves on universal challenges in an effort to build strong families who could beat the statistics.
The magazine covers a wide range of topics on everything from parenting to interpersonal dynamics to problems with ex-spouses and societal stigmas. It is written by a team of experts including licensed therapists, certified stepfamily professionals, lawyers, freelancers and published authors. All of the magazine’s writers are also members of stepfamilies.
Many women who read StepMom Magazine credit the publication with saving their marriages and express that the articles help them to feel normal and understood. As an enticement to subscribe, stepmoms receive free membership to the magazine’s online forum where women from around the world can chat, ask for advice and receive support from others who share their experiences.
Each month, StepMom Magazine selects a cover model from photos submitted by subscribers and social media followers. In addition to being a great marketing tool (models love to tweet and post jpeg images of the covers!) highlighting real women has provided society with a new look and an improved image for an old stereotype.
StepMom Magazine is read by stepmoms in dozens of countries around the world.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!