As boundaries continue to shift in the digital and publishing realms, creative companies are taking on a whole new life form. Even if your niche media organization is not morphing around all the time, it’s good to learn up on what others are doing and how they are changing the niche media landscape. Or as keynote speaker Andrew Davis would say, the niche media Brandscape.
For example: TechCrunch ran an interesting story recently about Atavist, a Brooklyn “storytelling company.” Evan Ratliff, co-founder and CEO, says Atavist is for online publishers who want to publish longer content than a typical magazine article but shorter than say, a book.
Atavist also works with media companies and publishers to incorporate more video and animation within their long content articles.
What kinds of possibilities are possible for niche digital publishers? Look for ways to develop new distribution platforms that work for your niche. The development of visuals and long form content can increase audience engagement and revenue opportunities. User-generated content will most likely take on a whole new breadth and depth in the future.
Read/see more here: Built In Brooklyn Atavist is Both Publisher and Platform for Online Storytelling
Even if pioneering the digital frontiers aren’t part of your immediate 2015 plans, check out innovations taking place now. Who knows? They might just provide the spark you need to visualize your magazine’s next dimension in digital!
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast……who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah -also created a blog all about creating and marketing targeted events – blog.NicheEventNation.com Check it out!
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