We often discuss how important your social media platforms are to your niche publication. However, it is also important to build trust among your readers through these online platforms. In order to develop your audience, it is crucial that you instill a sense of trust in your readers. Take a look at some tips for building trust online:
- Act like a human and not like a robot: Remembering to treat your readers with a sense of empathy and individuality is crucial when aiming to build trust online. If you have a reader post on one of your social media platforms regarding an issue, avoid simply brushing it off. Instead, respond with a response that displays your concern for his or her issue.
- Post valuable content: It is also important to remember that readers of your niche magazine will be more likely to return to your social media platforms if you are posting valuable and interesting content. Be sure to keep your statuses, tweets and blog posts new and fresh in order to build trust in your audience members.
- Keep the momentum going: Once you have built trust online among your readers, it is important to keep the momentum going. Be sure to maintain the same practices as the ones you started with when initially trying to earn the trust of your audience members in order to keep them coming back.
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