Use Podcasts to Maximize Your Online Content’s Potential

Diana Landau, Niche Content Wrangler

Peer to Peer magazine

Peer to Peer magazine increases reach by linking articles with podcasts.

By Diana Landau, Niche Content Wrangler


How do YOU get the most out of your online content? Savvy niche magazine publishers are figuring out that one of the best ways to breathe extended life into their brand online is by linking some of their specific website articles to podcasts. This easy-to-implement strategy allows the author of the article to then make an announcement or introduce a new development associated with the recently published article. It’s also a way to continue to expand on the subject further detail.

Peer to Peer, a professional trade association magazine, frequently links their online articles to podcasts with great results. The authors get to interact with your readers in a new way.  At the same time, you get the opportunity grab the attention of all those audio-learners out there. Plus this strategy also offers your niche magazine audience more flexibility to get the information they want from you in the media format that works best for them–whether it’s on their desktop, ipad or ipod. Last tip–don’t forget to measure your new listenership. Share your successful podcasting strategies with us and our niche magazine publishing world on Facebook or Twitter.




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