In the travel industry, real-time data and information is critical to the success of many of the world’s top travel brands. Enter Northstar Travel Media, the #1 B2B Information & Marketing Solutions Provider to the Travel Industry. Northstar delivers an award-winning portfolio of integrated platforms, including magazines, websites, databases, online subscription resources, and conferences & events. Northstar is a leader providing marketing services, content licensing, and database management.
But while quality research, data, and content is always the goal at Northstar, so too is the speed at which they achieve it. How have they continued their excellence and value to this important niche market? Northstar knows its audience and carries a willingness to apply different strategies and techniques to serve their markets.
It’s this willingness to use all strategic tools that makes Northstar a leader in their Niche, according to Len Roberto, Northstar’s Director of Audience Data. [Read more…]