The Brave New World of Lead Gen: Or How to Give Advertisers the ROI They Want!



Yes, it’s a brave new publishing world and you can still measure ROI. Your advertisers are looking for more now than just a list of ad placements on a rate card. They want ROI from your magazine’s leads!

The secret to success is selling targeted audience segments within your ad spaces.

[Read more…]

Niche Talk Video: Publisher Cathy Zion



Publisher Cathy Zion talks about the challenges in 2017.

Re-imagine, re-purpose, re-package, re-invent. Not so easy, right?

Yet pretty much all niche media companies are doing it.

What’s the best way to re-imagine your traditional print format in the digital age? What are the best changes to make for your niche audience? And how does all this affect the bottom line? [Read more…]

Successful Service Models & Native Advertising: An interview with Andrew Hanelly



Media expert Andrew Hanelly shares insights into successful service models and more!

The ultimate media disruption: “Service” models and native ads have replaced the traditional advertising.

So how can niche publishers compete for those ever-increasing content marketing budgets through the new channels of creative services and native advertising?

We interviewed digital expert Andrew Hanelly about services publishers can offer and also about how to create native advertising that rocks: [Read more…]

Boost Circulation With These Digital Marketing Tips!



Boost your circulation with these digital tips!

As a niche magazine publisher, you know your audience. But is your website a subscription-driver? What are some ways to boost circulation?

We interviewed Rebecca Sterner, a digital marketing expert and publishing industry veteran, about digital marketing guidelines for publishers who want to increase their subscriber base. [Read more…]

Company Culture Innovation: An Interview with CIO Don Harkey



Chief Innovation Officer Don Harkey shares his insights on company culture.

Recruiting, hiring and managing the right sales team can be tough and time-consuming!

But it doesn’t have to be. Yes, sales teams work in high pressure environments. And sometimes the competitiveness leads to backbiting. Then there’s that “lone wolf” type–intent on only commissions–exclusive of their colleagues, the company’s mission and customer service.

We interviewed Don Harkey, Chief Innovation Officer at People Centric Consulting Group, to learn more about how to build a culture that rewards teamwork, works to common goals, and maximizes recognition of long-term customer development. [Read more…]

Niche-worthy News: 2017 Media Trends, Tips and More!



Where is niche publishing headed next? Read on.

Who’s in, who’s not, and what happens now? No, we’re not talking about the new administration, we’re talking about where magazine publishing is headed. Here’s the latest news on the niche media industry, read on:

Media trends in 2017
Facebook, Google, Niche and much in between. From MediaPost: How the media landscape will change in 2017

2017 Industry assessment
We happen to think successful niche publishers today are creating better products than ever before. From MinOnline: Make magazines great again by Samir Husni [Read more…]

5 Sales Tips to Set You Apart From the Pack



Set your sales self apart with these 5 tips to success!

The evolving market means that you, as a super salesperson, needs to be well-educated in how to best market content and create native advertising campaigns that will connect advertisers’ brands to your niche magazine audience.

Not so easy! You already have the pressure of your sales goals. You are making monthly progress and talking to new prospects. But does it sometimes feel like the same old thing, like you could be doing something more?

Here are 5 tips to set you apart from the pack: [Read more…]

Transform Passive Readers into Active Customers!



Boost your revenues with brand products.

How do niche publishers transform their passive readership into an active customer base and increase revenues exponentially at the same time?

No, it’s not a trick question.

Publishers used to gain readership through their high-quality content and then redirect the audience to advertisers. Now publishers are finding ways to  “own” each layer of the audience relationship. They are taking advantage of the big opportunities to develop new revenue streams by selling brand products.

We asked brand builder and visionary Jay Acunzo to share two real-world examples of media companies who made the shift and are seeing results: [Read more…]

An interview with Andy Crestodina: How to make friends, rank high and get famous online!



As a niche publisher, one of your biggest priorities is to create larger niche audiences to build your print and digital revenues. So what’s the key to amazing social media, PR and SEO?

Andy Crestodina breaks down social, PR, and SEO for niche magazines!

We recently interviewed Andy Crestodina, co-founder of Orbit Media and one of the foremost authorities on building online audience to learn how publishers can build relationships that lead to better content and more traffic. Few niche publishers have the expertise and resources….but this is how you separate yourself from the competition.

Niche Media HQ: People, relationships, networking. Is it just good business or can it be revenue-generating? Can you share some real-world successes? 

Andy: “It is good business. And it’s fun. But it’s also an important piece in the puzzle for generating demand. I’ll break it down. [Read more…]

Social Media Update on Apps, New Tech and More



Check out the latest new tech in social media.

Memories (that fade in 24 hours), Stickers, Chat 2.0, oh my! As magazine publishers, how do you determine the right social media channels to use — that will best resonate with your niche audience?

With SO many new platforms out there, we came across helpful articles from Tech.Co and TechCrunch that summarize the newest, the best, what works and what doesn’t.

Here’s some of the highlights of the biggest new features of 2016: [Read more…]