Louisiana Publishing Lures Anglers & Hunters Alike



Print is not dead for Louisiana Publishing, the largest fishing and hunting publisher in the southeastern United States, with its flagship brand’s recent issue reaching 332 pages. The publisher offers timely news and features in 4 monthly print, digital magazines and websites:  Lcurrent_cover_smallouisiana Sportsman, Mississippi Sportsman, North Carolina Sportsman and South Carolina Sportsman. The company also hosts the largest hunting and fishing show in Louisiana, “The Louisiana Sportsman Show and Festival” which has seen double digit growth in the last five years, and publishes Boats, Bikes and RV’s (BBRV.com), an online meeting place for buyers and sellers.  In late 2014, the company launched its newest division, SPORTSMAN apparel.

How does Louisiana Publishing manage its business efficiently?  [Read more…]

Lean, Mean and High Energy – a Story of Whitaker Publishing’s Success



417 Magazine serves 130,000 readers in Southwest Missouri within the same area code. The monthly print and digital lifestyle magazine, quarterly Home and bi-annual Bride publications, website, six weekly e-newsletters, 20 events and rich social media presence together make up today’s Whitaker Publishing Company, which is flourishing.

417 Magazine

417 Magazine has created a high-energy culture!

The 417 Magazine of the past was not so healthy when Whitaker Publishing Company purchased it in 2001, according to Associate Publisher Logan Aguirre. That difficult period “fostered a culture with a start-up vibe and energy [that] kept us lean, mean and high energy.” Today, all Whitaker employees share in the profits of the company, focusing everyone on the bottom line. [Read more…]