The REAL reason your digital magazine readers don’t want a digital replica edition!



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Online media expert Ed Coburn explains why niche publishers should re-think digital replica editions.

I love technology! I hate technology! I love technology! I hate technology!   

This was my inner dialog recently, as I was ready to throw my iPhone against the wall while reading a blurry page of The New Yorker. Now, if you’re not at the age of, eh, eye discrepancy yet, take a moment to imagine how your parents feel. Or your grandparents, if you’re still lucky enough to have them around.

Place yourself in their shoes: you are at the age where you’re kind of set in your ways, yet haven’t completely lost the will to progress through this wonderful (yet frustrating) age of technological advancement. And those that have seen their parents read a digital replica edition of their favorite magazine on a tablet—time and again—find them zooming in on the page, and then manically swiping the page up and down and left and right to make it through a single sentence. It is hard enough that some pages are simply fuzzy, but it is even worse when you are losing your eyesight.

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How to Start an Online Magazine From Scratch



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Mequoda Group’s Ed Coburn shares sound advice on starting a new online magazine.

If you’re launching an online magazine from scratch, there are 3 steps to successfully branch into the world of online magazine publishing. You’ll soon discover that the planning required to start an online magazine is not much different than the planning required to start a print magazine.

Let’s begin by defining an online magazine. An online magazine is a web-friendly version of your magazine. It’s in HTML, it works like a website and it has a topic-based archive in addition to an issue-based archive. And while our research indicates that only 15-20% of users place a high value on being able to access content by topic in addition to accessing it by issue, those who do wish to access the content by topic value this feature very highly.

One question we often get asked is: If you’re a from-scratch start up, how many back issues do you need to launch with in order to have a viable archive? We believe the ideal scenario is to have 12 months worth of issues available in your archive. But if budgets are tight, you may decide to launch with as little as 3-6 months of back issues and allow the benefits of the archive to grow over time.

How to launch an online magazine in 3 steps [Read more…]