Emails and e-newsletters are crucial to the success of your niche publication. The right design paired with the correct content can make your e-newsletters stand out from the rest. One component of a great email is the call-to-action. We have rounded up some helpful tips for crafting the perfect call-to-action in your emails. Have a look:
- Keep it focused: It is important that your reader is able to identify the call-to-action and the end result that you are pushing him or her towards. Make sure your calls-to-action are focused as to not confuse readers and better encourage them to engage.
- Say it early: It is also a good idea to place the call-to-action in a position that is early in the email to help catch the reader’s attention. Placing it in an upper location will help to encourage the reader to take the action you are encouraging him or her to do.
- Don’t make it a button: Calls-to-action that are designed as buttons can actually hurt the email more than help it. If a reader has image settings turned off in email, he or she may not be able to see the call-to-action. This is why it is best to create a call-to-action in URL format.
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