Creating the Perfect Call-to-Action in Your Emails



Emails and e-newsletters are crucial to the success of your niche publication. The right design paired with the correct content can make your e-newsletters stand out from the rest. One component of a great email is the call-to-action. We have rounded up some helpful tips for crafting the perfect call-to-action in your emails. Have a look:

Niche Media

Check out some tips for creating calls-to-action.

  • Keep it focused: It is important that your reader is able to identify the call-to-action and the end result that you are pushing him or her towards. Make sure your calls-to-action are focused as to not confuse readers and better encourage them to engage.
  • Say it early: It is also a good idea to place the call-to-action in a position that is early in the email to help catch the reader’s attention. Placing it in an upper location will help to encourage the reader to take the action you are encouraging him or her to do.
  • Don’t make it a button: Calls-to-action that are designed as buttons can actually hurt the email more than help it. If a reader has image settings turned off in email, he or she may not be able to see the call-to-action. This is why it is best to create a call-to-action in URL format.
Calls-to-action are essential to a successful email or e-newsletter, which means you should make sure you are putting your best foot forward for the success of your niche magazine.

 

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Spotlight On: Niche Magazine Conference 2013



Are you ahead of the curve? Wanna be way, way ahead? The Niche Magazine Conference will be here before we know it and we can hardly contain our excitement! This conference is an excellent way for target-interest magazine publishers to learn how to generate new revenue streams for their niche markets. Plus, as an attendee you get to connect with super-creatives and cool niche media types like your business-savvy self. We have all the latest info you will need to take your biz to the next level and have some fun, too. (And we mean it about fun – we are having a blast with this year’s SUPERHERO theme!!!)

The Niche Magazine Conference will take place on February 11th and 12th, 2013 in sunny Tempe, AZ. Plus there’s the bonus Niche Event Workshop on the 13th –it’s just about targeted business-

Marcus Sheridan and Scott McCafferty, our Superhero Keynote Duo!

to-business, consumer, and association events. For three mind-bending days, you will have the chance to take courses with cutting edge speakers, network with other niche magazine professionals and discuss latest strategies and trends. Its time to up your game in 2013! Just check out our keynote speakers Marcus Sheridan and Scott McCafferty for a little inspiration.

Designed to be intimate and interactive, the Niche Magazine Conference is limited to just 250 attendees. There are also no-holds-barred-breakout sessions that you can join during the conference that include: Integrated Ad Sales, E-marketing, Mobile, Audience Development, Content Marketing, Budgeting & Forecasting, and Social Media. Which ones will you choose?

Register today and secure your spot! You can still save up to $400 as a Super Early Bird! We don’t won’t want you to miss out on this exciting, informative game-changing conference.

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Inc & Niche Media Network
– YouTube: NicheMediaHQ

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3 Ways to Keep Your Ad Sales Team Motivated



We understand that sometimes you may lost your motivation when trying to sell ads for your niche publication. However, ad sales are crucial to your magazine, which means it is vital to keep your ad sales team motivated. Niche Media is here to help! We have rounded up 3 ways to stay motivated and sell more ads. Have a look:

Niche Media

Check out some ways to sell ads and boost motivation.

  • Stay flexible: Make sure you are paying attention to what your advertisers want and need and be sure to remain flexible. If they need extra time or different options, try and work with them to create a package that best meets their needs and keeps them coming back.
  • Brainstorm new ideas: Take some time to work with your team to come up with new and creative options for advertisers. There are so many opportunities to expand within your niche if you get creative! If you can come up with an advertising opportunity that is unlike anything prospects have ever seen before, chances are you will sell more ads.
  • Be enthusiastic: Maintain a positive attitude and chances are your advertisers will be much more receptive. Plus, it helps to get them talking about what they love and what works for them.
Finding new ways to sell ads and stay motivated can sometimes be challenging, but it is so important part of generating more revenue for your niche publication!

 

 

 

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Network
– YouTube: NicheMediaHQ

Photo from Free Digital Photos

How to Boost Your Magazine Ad Sales this Season



The holiday season is an excellent time to rev up your ad sales tactics for your niche magazine. Generating revenue for your niche publication is crucial, which means you should be making every effort to boost your ad sales techniques. In an effort to help you get started, we have put together a few tips. Take a look:

Niche Media

Take a look at some tips for boosting ad sales this season.

  • Consider customer gifts: Since the holiday season is here, take this opportunity to present your customers with great gifts to help boost ad sales. A small gift can make the right gesture and encourage your clients to re-sign their contracts. Get creative and make it personal or related to your niche. Food always makes a great gift to include with marketing materials, too.
  • Be Persistent: Think kids and dogs – they never stop, and they usually get what they want. You should be pushing harder this season to sell ads – 2013 budgets are in the works, and you want to be included! Make sure you are aggressive, enthusiastic and dedicated to ensure you are doing everything you can to keep your current customers as well as get new ones.
  • Use rate protection programs: You can also encourage your customers to re-sign their contracts by putting rate protection programs into place. Offer them great specials given they sign by a certain date. This is a great way to boost retention.

*****

Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Inc & Niche Media Network
– YouTube: NicheMediaHQ

 

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3 Questions to Ask when Trying to Boost Google SEO for Your Magazine



It’s important to have solid SEO rankings for your niche magazine. However, we understand that taking steps to boost your publication’s Google SEO rankings can be a bit confusing. That’s why we have put together 3 key questions to ask yourself when trying to do so. Have a look:

Niche Media

Check out a few tips for boosting Google SEO rankings.

  • Is this page relevant to me? One of the first questions to ask yourself when trying to boost Google SEO rankings is whether or not your niche magazine’s page is relevant. Decide which keywords and phrases you want to associate with it so that when people search them on Google, your page is coming up.
  • Is the site credible? You should also make sure that the website for your niche magazine is credible. In order to do this, try having other industry-related websites link to you so that readers feel as though your content is credible and knowledgeable.
  • Is the information understandable? It is also important to ensure that the information on the website is understandable. All tags and captions should be visible in order to make the experience for the reader that much easier.
Google SEO rankings are crucial to your niche publication and you should be trying to boost them for more success.

 

*****

Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Inc & Niche Media Network
– YouTube: NicheMediaHQ

 

Photo from Free Digital Photos

Business Accounts Now Available on Pinterest



We have previously discussed the benefits for having a Pinterest account for your niche magazine for consumer magazines. Now Pinterest is making this process even easier by introducing brand-new business accounts. This is a wonderful way to get your niche publication involved with Pinterest if you haven’t done so already.

Niche Media

Pinterest introduced new business accounts recently.

Instead of having to enter a first and last name, companies and businesses are now able to simply enter the name of their company and then verify their websites with a line of hidden code. After the code is verified, you will receive a verification badge on your Pinterest page, which is similar to the one Twitter offers.

If you already created a Pinterest account for your niche magazine, you also have the opportunity to convert it to a business account. In addition, Pinterest now offers widgets, which can be embedded into websites and showcase an assortment of pins to encourage readers to check the rest out.

There has never been a better time to rev up your niche magazine’s social media efforts to strengthen your online presence!

 

 

 

*****

Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Inc & Niche Media Network
– YouTube: NicheMediaHQ

Photo from Free Digital Photos

3 Crucial Components of Successful Content Marketing



Getting the desired results with content marketing is essential to the success of your niche publication. It is important to make sure you are taking the proper steps to ensure you are doing everything you can to maximize the potential of your content marketing. In order to help get you on the right track, we have compiled 3 crucial components to successful content marketing. Check them out:

Niche Media

Take a peek at 3 crucial components of successful content marketing.

  • Segmentation: Your audience is made up of a wide array of different types of people. In order to make sure you are catering to each type of reader you have, it is a good idea to include segmentation in your content marketing plans. Make sure you are creating content that appeals to all of your audience members instead of just a handful.
  • Focus: It is also important to make sure your content marketing is staying focused and not straying from the main point you are trying to make. It is a good idea to have a clear understanding of your goals as well as the point you are trying to get across in order to avoid going off on a tangent.
  • Shareworthiness: Content should also be remarkable, interesting and original. It is crucial that your readers deem your content shareworthy in order to reach the maximum amount of people. Make sure your content is interesting enough that your readers will want to share it with friends and family members.
Successful content marketing means a successful niche magazine. Make sure you are taking every step to boost the efforts of your content marketing plans.

 

*****

Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn:  Niche Media Network
– YouTube: NicheMediaHQ

 

Photo from Free Digital Photos

Tips to Increase Banner Ad Inventory



Having banner ads on your niche magazine’s website is important for a number of reasons. These ads can quickly and effectively catch the attention of the user if done properly. However, we know that you may need to find ways to mix it up at times in order to increase your banner ad inventory. Take a look at a few ideas for doing just that:

Niche Media

Check out some tips for increasing your banner ad inventory.

  • Add a duplicate ad at the bottom of your website: Even though most banner ads are positioned at the top of your website, you may consider adding a duplicate to the bottom of the website. Users may feel more inclined to click on ad at the bottom of a page since they have finished viewing the content on the rest of the page.
  • Consider top-level peel away ads: Peel away ads are interactive and definitely catch the attention of the user. These types of ads are well received by advertisers as well as users.
  • Brainstorm for creativity:  Using creative and original banner ads on your website will not only appease advertisers, but will help to engage your users as well. Brainstorm different ideas to make banner ads more original and unique with your team.
Banner ads are important to your niche publication’s website, which means it is essential that they look great in order to appease advertisers as well as users.

 

 

 

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Create Content that Converts Easily



Being able to access your niche magazine’s content marketing pieces from a wide variety of different devices is crucial. It makes the process easier for your readers, which will help to keep them coming back. We have compiled a couple of helpful hints for creating content that is easily converted. Take a look:

Niche Media

Check out some tips for creating content that can be converted easily.

  • Font size: It can be troublesome for your readers to have to manually adjust a device in order to read your content marketing piece. In an effort to avoid forcing your readers to take extra time to get adjusted, it is best to stay away from small font sizes.
  • Font contrast: In addition to font size, it is also important to pay attention to font contrast as well. It is a good idea to ensure your text is not fading into the background by choosing a font color and a background color that are easy on the eyes as well as easy to read.
  • Line breaks: Long blocks of text can be a large turn off to audience members. Maintain interest from your readers by including line breaks to give eyes a break. Line breaks also make reading the text in your content marketing piece more inviting to readers as well.
Make sure you are paying attention to small details in order to create content marketing pieces that can be converted easily.

 

 

 

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3 Types of eBooks for Your Niche Magazine



Making your niche magazine available to your readers in tablet form is important. Since more and more people are purchasing tablets, it is important that you make your niche magazine available in this format so that readers can access the product anywhere. In order to help you get a better understanding of what an eBook is, we have put together the 3 different types available. Take a look:

Niche Media

Check out the 3 different types of eBook available.

  • eBook: This is your very basic form of a digital version of your magazine available. A simple eBook will give you a static presentation of your niche magazine. You will be able to make the font size larger, however, other interactive features are not typically available.
  • Enhanced eBook: An enhanced eBook is the next step up from the basic eBook. This format allows you to make the content much more interactive and engaging for readers. Audio and video elements are often available with an enhanced eBook format, which will give your audience members a new way to interact with your content.
  • Interactive eBook: The interactive eBook format will take your digital version to a whole new level. Consider an interactive eBook to use elements such as: three dimensional objects, quizzes, interactive infographics, animation and video.
It is important to make sure you choose the right digital platform for your niche magazine in order to give your readers an engaging and interactive experience.

 

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