Create Layouts That Connect to Your Readers!



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Walking the tightrope between advertising and content isn’t easy. Take some tips from expert Steve Rank on creating a layout that connects!

LLS–Lazy Layout Syndrome, I call it. I still see design mistakes happening in niche magazines that really detract from the reader experience. There’s really no excuse for it! Sure, you have a small staff and you’re  jamming to get to deadline, but publishing a quality magazine must be the priority if you really want to connect with your readers.

Here a couple of common layout mistakes in niche magazines and solutions to make your magazine shine: [Read more…]

5 Ways to Create Covers That Reach Out and Grab!



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Are your covers getting stale? Here’s Steve’s tips to grabbing the attention you want!

Covers take on extreme importance for small publishers. Why does it matter so much? Because a clever publisher can compete toe-to-toe with bigger, better financed books. Plus, a great cover signals that you are a player.

Here are 5 practical ways to get there: [Read more…]

News Flash! The Small Magazine Publisher is Thriving!



Guest blogger Steve Rank shares his insights on what makes a good niche magazine……great!

News Flash! The small magazine publisher is thriving – – even while mass-circulation colleagues are freshening up their resumes.

The secret: smaller magazines continue to speak convincingly to ever more narrow market segments. For example, there is a very successful publication strictly for teenage Hispanic girls who are planning their traditional coming of age parties. No niche is going unfilled.

With tremendous change underway, this is a good time for publishers and editors to review what makes a magazine great.

Take Pizza Today for example. For me, they get it right. It is a must read for every owner/operator in the pizza game. Everything in the book helps the reader operate more efficiently, stay abreast of trends and thrive. Features are often first person stories from other owner/operators. It’s like chatting with your best friend in the next town who is in the same business. Talk about rapport. I know, Pizza Today is a 40,000 circulation association mag and has great resources but the big idea is how they serve their readers so completely. Anyone can mimic this approach. [Read more…]