The Brave New World of Lead Gen: Or How to Give Advertisers the ROI They Want!



Yes, it’s a brave new publishing world and you can still measure ROI. Your advertisers are looking for more now than just a list of ad placements on a rate card. They want ROI from your magazine’s leads!

The secret to success is selling targeted audience segments within your ad spaces.

[Read more…]

6 Ways To Show Your Advertisers Some Love!



If you don’t take care of your advertisers your competitors will! It takes about fives times the money and energy to win a new client. What have you done recently to show your advertisers you care? 

So what can you do to show your advertisers some love and keep them in a long-term relationship?

[Read more…]

Successful Service Models & Native Advertising: An interview with Andrew Hanelly



Media expert Andrew Hanelly shares insights into successful service models and more!

The ultimate media disruption: “Service” models and native ads have replaced the traditional advertising.

So how can niche publishers compete for those ever-increasing content marketing budgets through the new channels of creative services and native advertising?

We interviewed digital expert Andrew Hanelly about services publishers can offer and also about how to create native advertising that rocks: [Read more…]

Boost Circulation With These Digital Marketing Tips!



Boost your circulation with these digital tips!

As a niche magazine publisher, you know your audience. But is your website a subscription-driver? What are some ways to boost circulation?

We interviewed Rebecca Sterner, a digital marketing expert and publishing industry veteran, about digital marketing guidelines for publishers who want to increase their subscriber base. [Read more…]

Say It Isn’t So! How to Handle Advertisers’ Email Rejections



Don’t let an advertiser’s rejection email get you down!

Don’t you hate it when you get a rejection by email?

You worked hard on a solid proposal, thought you had a good call with the client. Then they don’t call you back when you follow up…..and here it comes……the rejection by email.

Your first impulse might be to write back something negative—don’t do that.

Or you decide not to respond at all–don’t do that either.

Instead, look at this rejection email as a temporary roadblock. It’s actually an opportunity. The key is to create a long-term conversation. Here’s an example of how I would respond:

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Dear Joe Advertiser,

Hey, I appreciate you getting back to me—most people don’t. I’m still interested in a relationship with you and your company. (Here’s where you briefly reiterate some solid points of your presentation.)

Things can change so let’s continue this conversation during the course of the year.

 Cheers, 

Carl

*******

 If you wait to contact the prospect next year at budget time, you will most likely get the same response. So ease up and keep the door open to further dialogue all year long. You’ll be surprised by the results.

Don’t get frustrated by email rejection. Don’t accept them either. Keep on fighting for that sale. And continue on your path to creating successful, long-term business relationships.

 

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carl_headshot_2015More about Carl: Carl Landau is Grand Poobah of Niche Media. In his past life, Carl launched 5 successful niche magazines. He is a media/event guru, SF Giants fan, podcast host and part-time blogger. His 15 minutes of fame took place in the mid-eighties when he launched his famous, “Buy an Ad, Get a Cat” ad campaign. He has long since patched things up with the SPCA.

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Check out the all new Super Niche event, March 27-29, 2017!

– Web: NicheMediaHQ.com
– Blog:  Niche Media HQ
– Twitter: @NicheMediaH
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media HQ & Niche Media Network
– YouTube: NicheMediaHQ
– Google+: +NicheMediaHQ

Image from freedigitalphotos.net

 

 

Niche-worthy News: 2017 Media Trends, Tips and More!



Where is niche publishing headed next? Read on.

Who’s in, who’s not, and what happens now? No, we’re not talking about the new administration, we’re talking about where magazine publishing is headed. Here’s the latest news on the niche media industry, read on:

Media trends in 2017
Facebook, Google, Niche and much in between. From MediaPost: How the media landscape will change in 2017

2017 Industry assessment
We happen to think successful niche publishers today are creating better products than ever before. From MinOnline: Make magazines great again by Samir Husni [Read more…]

5 Sales Tips to Set You Apart From the Pack



Set your sales self apart with these 5 tips to success!

The evolving market means that you, as a super salesperson, needs to be well-educated in how to best market content and create native advertising campaigns that will connect advertisers’ brands to your niche magazine audience.

Not so easy! You already have the pressure of your sales goals. You are making monthly progress and talking to new prospects. But does it sometimes feel like the same old thing, like you could be doing something more?

Here are 5 tips to set you apart from the pack: [Read more…]

How to Choose the Right CRM Tool for Your Magazine – Lessons from On Time Media



Tools that support growth are crucial if you want your media company to expand!

With so many CRM solution providers out there and constant advances in technology, what’s the best way to determine which provider is the best fit for your media business?

Here are some good guidelines to determine the right CRM tool for your magazine: [Read more…]

Use Evergreen Content to Drive Revenue



Increase traffic and revenue with evergreen content!

How much of your content is related to current events? How much is timeless?

The most successful content strategy includes a mixture of timely news and “evergreen” informational articles with a long shelf life.

Evergreen content stays relevant over time and accumulates traffic for your site. Evergreen content can be produced once, and monetized multiple different ways. Archives of evergreen content provide an excellent basis for paid content products, such as digital memberships.

Three Ways Evergreen Content Drives Traffic [Read more…]

Create a Winning Sales Call Process!



Don’t you want to put a stop to those endless, meandering, boring sales calls that result in little more than a request for a blind proposal that often goes nowhere?

Create a sales call process to improve results!

Some sales reps want to go with the flow on a sales call. But that lack of structure can impede your ability to be a raging sales success.

What you need is a sales call process. Look for ways to improve and refine how you make your calls. Believe it or not, you can host a really solid sales call in 10 minutes or less.

In my ad sales training workshops, I teach “The 10 Minute Ad Sales Call.” Start by breaking up the client call into five segments, each one 2 minutes long. Each 2-minute segment serves a unique purpose: [Read more…]