Niche-Worthy News: The Future of Digital Media and More!



It’s a new year and a fantastic time to be NICHE!

Happy 2017! And there has never been a better time to be NICHE! Here’s the latest news just for niche magazine publishers:

2017 digital media predictions
Video, predictive analytics, the rise of influencer marketing and more. From AdWeek:
10 digital media and marketing predictions for 2017

More audience, more mobile
More comfy viewing from the couch? From MPA: MPA Report reveals magazine audiences continue to shift from desktop to mobile [Read more…]

The 12 Days of….Revenue Generation for Niche Media Companies!



Ho Ho Ho! New year, new ideas and new revenue streams right around the corner!

On the 12th day of Christmas, my niche publisher gave to me; One fantastic CRM, two new live events, three new partnerships, four new recruits, five golden revenue streams! Six social media successes, seven branded videos, eight techy tools, nine awards, 10 increased traffic rates, 11 data profit centers and an ROI that fills everyone with glee……

Here’s 12 days of revenue generation for niche media companies:

1. Vet your list! Your list is one of the most important parts of your marketing and prospecting programs. Make sure your database is continually updated and get rid of old addresses. Always be on the prospect for new contacts Take it a step further– Segmentation for fun and profit!

2. Grow your audience database. Offer something in return for email addresses. You can offer access to premium/gated content, e-newsletter subscriptions, branded products or discounts, etc. Expanded audience=more revenue.

3. Don’t undersell the importance and value of your first party data.  Your community represents a premium audience for the advertisers in the niche you represent. The “first-party” data you collect as these visitors spend time on your website and share information with you is [Read more…]

Digital Media: Create an “About Us” That Rocks!



Create an awesome “About Us” page with these 6 tips!

How readers interact with magazines has shifted. Audiences want to engage with media brands, not some faceless company. Whether you have paid subscribers or not, your devoted niche audience wants to know more about you.

So what does your current “About Us” page really say about you? Unfortunately, it’s often the page we give the least amount of attention. Yet it’s one of the most important because it’s the place where you explain to your audience who you really are and what you care about.

The goal of a great “About Us” is to tell your brand story and show your team in an authentic, informative, yet entertaining way. (Hint: Interesting enough so the reader doesn’t fall asleep reading the bios or jump to another website.)

Here are 6 tips on improving your “About Us” page: [Read more…]

Planning for 2017? 7 Strategy Questions to Answer



Are you asking yourself the right questions as you plan for 2017?

Before you wind down for the holidays, make sure you answer these questions so you can hit the ground running in 2017.

  1. What is your “breakthrough experiment” for 2017?

If you aren’t innovating with new products, you’re dying. 88% of Fortune 500 companies have gone out of business over the past 50 years… unless you’re trying new things, you’re jeopardizing your future.

You need to try at least one new thing each year. Don’t expect it to be an automatic winner at the start – view your investment in something fresh as an experiment. You will learn how to make it into a success once you try it, measure the results, and correct course accordingly. [Read more…]

Digital Publishing: Niche-worthy News for December



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Niche media innovations are everywhere. Read all about it!

Evergreen content, tiny targets, the great niche influence, oh my! Here’s the latest niche-worthy news for publishers:

Mobile optimization imperative
From MediaPost: MPA study shows mobile is the key driver of magazine audience
Digital magazines need to think like TV producers. From MinOnline: Is “magazine binging” a thing yet?

Digital first then print profit
Luxury digital magazine creates print: The new model from Printweek: Luxurious launches print product
B2C appeal! Art and lifestyle content continues to shine. From the Guardian: Luxury magazines defy print market gloom [Read more…]

Niche Media Trends for 2017



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Looking for niche media trends for 2017? Read on!

Remember when choosing the right distribution platforms for your magazine was the big dilemma?

Now niche magazines have transformed into niche media companies with audience. Serious, devoted audience. (And big general media so wishes they had it.)

And there’s data. Lots of it. And don’t forget it’s not just print or digital, but live events, educational products, custom publishing and more. All kinds of revenue streams to manage now.

The good news is there will be plenty of niched-out revenue opportunities for publishers in 2017: [Read more…]

Publishing Insights from the Niche CEO Summit in Nashville



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Niche publishers learned plenty at the CEO Summit about finding new revenue streams. Here are some of the insights.

Niche publishers from around the country met in Nashville a couple of weeks ago at the Niche CEO Summit to get inspired, hear about new innovations, network and learn from their peers. It’s always a good sign when the sessions would end and the conversations kept on going. No one wanted to leave. We call that a great success!

Here are some of insights from the Roundtable discussions: [Read more…]

Digital Publishing News: Innovation All Over the Place!



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You can find innovation and new ideas all over the place in the digital space!

In addition to running a niche media company, you have to be constantly checking the pulse of the publishing industry to keep your leading edge. Here’s what’s happening in digital space right now:

New MPA report 
New data shows the strong connection between magazine audience growth and the mobile platform. From MediaPost: MPA: Mobile is the key driver of magazine audience growth.  [Read more…]

12 things you can do right now to boost your media business!



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Niche publishers share 12 great ideas to boost business.

Our conference attendees always have plenty to share about what makes a good media business great. The peer-to-peer roundtables provide a unique opportunity for niche publishing pros to make connections, learn more about what’s working well (and what’s not.) Plus the conversations spark great new ideas to take back to the office and implement immediately.

Here are 12 things you can do right now to boost your media business: [Read more…]

Where Should I Put My Paywall?



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Trying to figure out what paywall strategy works best for your magazine? Expert Rob Ristagno shares his insights.

When publishers start charging for digital memberships, there is often an initial fear that traffic will plummet. Where you actually put the paywall barrier is an extremely important strategic decision. Leadership needs to balance various business objectives: advertising, affiliate marketing, lead acquisition, and of course direct monetization through membership subscription fees.  

The Paywall Options

Here is a menu of options to choose from: [Read more…]