Where do you fit in THE TIME to create more content AND use it to engage readers via social media?
I gave you three ways to do just that with things you and your editors already do in my previous post: 3 Things You’re Not Doing with Social Media (That You’re Actually Doing).
Here are 3 MORE existing content sources that you can draw upon to engage readers, re-purpose content, and give your publication a personal touch:
1) Share your readers’ content.
You’re already on Facebook, on Twitter, on Pinterest. Re-tweet, re-post/”like”, and re-pin your readers’ content. Then guess what? THEY will turn around and re-tweet, re-post, and re-pin THAT interaction. Convert your readers into advocates for you and your publication.
2) Share the Web.
You’re already a website visitor. A news browser. A pic clicker. Share what you like. It doesn’t have to be related to your publication, or even your pub’s area of interest. See a funny someEcard? Tweet it. Post an interesting news article on Facebook. Pin a cool photo. Don’t be afraid to give your magazine’s social media presence some personality! [Read more...]