The Ad Sales Pro: 7 Smart Ways to Keep Yourself Pumped Up!



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Here’s some ways to get yourself out of an Ad Sales Funk!

It  happens.

You feel up against a brick wall, out of leads, stuck in a rut. You don’t know when it happened, but somehow you find yourself pretty deep into an ad sales funk. And it doesn’t even matter how long you’ve been in the biz, it can happen to anyone.

So how can you can climb back to the top of your game and keep yourself feeling super-motivated?

First step: Don’t despair. It’s temporary. Take a deep breath and get ready to make some changes.

Here are 7 smart ways to get your ad sales motivation back on track: [Read more…]

Niche-worthy News: Metrics, Niche “Desks” and Video to the Max!



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Metrics matter yet some CMO’s still aren’t sure about the ROI.

There’s no debating it, we have plenty of great niche-worthy news and information for you this week:

Metrics matter
Sue Todd, CEO of Magnetic, said: “It’s clear that across environments, magazine media delivers against the metrics that truly matter to brands. It’s pleasing to see that online magazine media is 41% more effective at delivering brand KPIs than other online environments. [Read more…]

Best of the Best: The 2016 Digital Nichee Award Winners!



Drum roll, please! The 2016 Digital Nichee Awards Party was a great way to unwind after the Niche Digital Conference in Denver last week. This super fun event recognizes the creative digital products of the very best niche media companies.   6des7f1wrki5hiv6m7ow_digital-nichee-2016

And this year we significantly expanded the categories so more of your digital excellence could shine!  Our entries did not disappoint. The judges were so impressed by the level of ingenuity and innovation. Maybe it’s because niche media has more room to experiment than the big guys? In any event, here are 2016’s well-deserved award winners: [Read more…]

Bust Outta Your Rut: Avoid These 10 Digital Content Pitfalls!



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Getting too complacent maybe? Avoid these 10 digital content pitfalls!

Constantly creating quality digital content that engages (and ultimately converts) your niche audience is a big job. Or it should be. But sometimes it’s easy to sink into a nice, comfy rut, cranking out content you think your audience loves. That topic worked so well then that it must work tomorrow too, right?

Not necessarily. High-caliber content creation is about always having that constant pulse on your niche market and paying attention not only to the big audience shifts but the subtle ones too. And it’s about not letting your publication get too complacent.

Here are some common ruts that publishers can fall into: [Read more…]

Niche-worthy News for Magazines!



We read a plethora of sites daily to bring niche-worthy content that matters to our publishing audience. Whether is advertising and viewing trends, solutions to real-world magazine conundrums or lead-gen, we’ve got it for you.

We bring you niche-worthy news for publishers. Read on, peeps!

Read on:

ROI High
As of June 2016, “Magazines deliver an average return of $3.94 for every dollar spent on advertising.” MPA (Association of Magazine Media): Magazines show highest return on advertising spend

Bright side of the road
Comprehensive post about challenges and solutions in digital media and what publishers need to do about it to improve revenue streams. Inpublishing, UK: Why digital magazines must embrace a borderless future [Read more…]

SO Many Smart Reasons to Attend the 2016 Niche Digital Conference!



 “I can’t possibly unchain myself from my desk. Who has the time?”

YOU DO. YOU CAN. HERE’S WHY:

1. YOU need to get yourself out of your office and learn from industry experts about what’s working, what’s not and what’s cutting edge—in order to thrive in niche publishing. No excuses.

2. You will learn tons of new, revenue-generating takeaways to implement back at the office!

3. The 2016 Niche Digital Conference will be held in super-fun Denver this year. It’s the perfect match—digital publishing revenue opportunities are exploding and so is Denver’s Downtown! In addition to LODO, the Mile-High City boasts Union Station, Larimer Square.

4. Registration today means you get it all! You get EVERYTHING – Conference admission to ALL sessions, 2 Keynotes, breakfast each day, lunch each day,  the Niche Orientation Party, Niche Mile High Welcome Reception, Digital Nichee Awards Party and access to ALL speaker presentations.

5. picture-688 Learn how to Stop Giving Away Your Audience! Hear startup veteran-turned-VC brand builder (and visionary) Jay Acunzo talk about transforming passive readership into active customers and exponentially increasing revenue at the same time—and big time.

 

6. picture-689Brad Fayfield, Founder of Storm Mountain Media, will show niche publishers how digital and social channels can allow you to engage with your audience and communicate with unrivaled efficiency! Same as it Ever Was… Radical Digital Reach and Print “Magazine” Media

 

7. In addition to these inspiring keynotes, we have an all-star line-up of speakers and sessions covering everything  from monetizing video to revitalizing your email marketing to creating online courses that your audience and advertisers will love.

8. Did we mention that the Early Bird Discount Deadline is Thursday, August 25th?? And that you’ll save $300 if you register today?

9. The Niche Digital Conference provides tons of opportunities for you to make meaningful connections and cultivate new revenue ideas with your peers.

10. Niche Bonus: Boost your Digital Publishing Strategy at a Niche Hands-On Revenue Workshops!  Our hands-on 1/2-day workshops are 100% practical and revenue-generating. Choose from Creating Your Digital Transition Action PlanNative Advertising: Selling Paid Sponsor Content, and City & Regional Digital Strategy Action Plan.

11. Just for you, right now: 12 Quick Digital Revenue Ideas

12. And don’t forget the 2016 Nichee Awards. Find your place in the sun among your digital publishing peers! (And yes, there’s a fun party too.)

13. To top it all off? The conference is going to be held at the Embassy Suites. Can you say a free made-to-order breakfast, evening cocktail hour, and your own two-room suite? This beautiful hotel is steps from downtown Denver’s Performing Arts Complex, 16th Street Mall, Larimer Square, multiple sports venues  and more!

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Don’t miss out because you waited until the last minute!

You know you need to do it and that your brand is worth it. What are you waiting for?

Registration NOW means you get it all!

[Read more…]

Not Your Grandma’s Digital Marketing: Email Targeting That Works!



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We’ve collected the bright ideas of niche email marketing visionaries for you!

Burning Digital Marketing Question of the Day: What are the most effective ways to drive traffic, customers, and revenues?

Do you still think email is so old-school and only a hopeless combat against everyone’s totally jammed in-box? Guess again. The right email messaging targeted to the right segments of your niche can increase campaign response tenfold! How? By focusing on what matters most — compelling design, relevant content, and clear calls-to-action. [Read more…]

Create Layouts That Connect to Your Readers!



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Walking the tightrope between advertising and content isn’t easy. Take some tips from expert Steve Rank on creating a layout that connects!

LLS–Lazy Layout Syndrome, I call it. I still see design mistakes happening in niche magazines that really detract from the reader experience. There’s really no excuse for it! Sure, you have a small staff and you’re  jamming to get to deadline, but publishing a quality magazine must be the priority if you really want to connect with your readers.

Here a couple of common layout mistakes in niche magazines and solutions to make your magazine shine: [Read more…]

10 Easy Ways to Monetize Niche Magazine Content!



Wow! When the niche publishers at our conferences share ideas, the sky’s the limit when it comes to creating new ways to monetize niche magazine content. Don’t believe us? Check out some of the great ideas shared at the last Niche Digital Conference:

Implementing even one new idea can have a HUGE return! Have fun with 50!

Implementing even one new idea can have a HUGE return!

1. Spread out your content! Don’t publish all of your magazine’s content online at the beginning of the month. Use the date stamping tools of your content management system to load your content all at once, but publish it piece by piece over a period of time.

2. Segment digital content by audience.  One extended education or training piece can be broken down into different segments based on the audience.  With one 60-minute lecture, you can sell an e-book, DVD, 12 “5-minute tips,” etc. [Read more…]

Digital Marketing: Quick Conversion Tactics for Success!



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COO Mike Bannan of IDEA Health & Fitness Association shares proven conversion tactics for digital marketing success.

Ok, so there’s huge buzz about digital marketing conversion tactics. With all the options out there, where do you start? What strategies are going to help you drive revenue and build lasting relationships with your audience?

Mike Bannan, Chief Development Officer for IDEA Health and Fitness Organization, shared his 12 Quick Conversion Tactics recently with our conference attendees and we thought we’d share: [Read more…]