How to Choose the Right CRM Tool for Your Magazine – Lessons from On Time Media



Tools that support growth are crucial if you want your media company to expand!

With so many CRM solution providers out there and constant advances in technology, what’s the best way to determine which provider is the best fit for your media business?

Here are some good guidelines to determine the right CRM tool for your magazine: [Read more…]

Lead the pack in revenue growth for your media business! 



Publishers, start your engines! Super Niche is coming to Charlotte March 27-29, 2017!   

Super Niche brings together Niche EventFest, our new Sales Management Masterclass, Camp Niche Ad Sales Training AND the Niche Media Conference all under one big top!

It’s the ultimate event for niche magazine publishers in one SUPER event. Super Niche 2017 will deliver actionable growth strategies for your media business. 

Pre-conference workshops: Monday, March 27, 2017

  • The all new Niche EventFest: Learn which new event models are right for your company, how to leverage your print and online media to boost event attendance and sponsorships, and how to creatively market your event. Events are high profit, increase your audience reach and retention, and boost visibility across your niche market.
  • Sales Management Masterclass: We’ve created a Sales Management pre-conference workshop just for Publishers, Owners, Ad Sales Directors and Sales Reps ready to take the leap into sales management. This laser-focused full day will help accelerate your sales team’s performance with focused sessions and real-world problem-solving.

Niche is all about practical, revenue-generating sessions:

Main Conference: Tuesday & Wednesday, March 28-29, 2017

  • Publisher track
    Comprehensive strategies to help you build your publishing business and generate new revenue, in print and online
  • Event track
    More than 85% of publishers now have events. Learn to effectively market, build audience, and drive revenue for your event portfolio
  • Audience Development track
    Concrete strategies to build your audience, develop revenue-generating social media programs, augment your data, and improve your bottom line
  • Camp Niche Ad Sales Training track
    Best-in-class ad sales training for media, covering print, online, custom programs, integrated packages, native advertising and more

Networking opportunities: Whether it’s Publisher Roundtables or the Revved Up Welcome Reception or the Super Niche Victory Lap Party, Super Niche has a ton of fun networking events that are guaranteed to help you make some new niche publishing friends. Meet publishing professionals just like YOU and amazing solution providers, learn and share ideas!

Don’t miss our 3 amazing keynotes: 

New Launches from Zero to 200 MPH… The Right Business Channels = The Revenue Fast Lane! Focusing in on the right channels for your media business means saying “YES” to revenue growth and unlocking serious audience value. Ted Williams, founder/CEO of Charlotte Agenda, launched with a tiny staff, no outside investment, and quickly drove revenues close to $1MM. Ted will share his path to developing and monetizing a digital audience with strategies that apply to both local media & other specialty niche brands.

Niche Fortune & Glory: How to Make Friends, Rank High, and Get Famous Online Andy Crestodina, co-founder of Orbit Media and one of the foremost authorities on building online audience, will outline a step-by-step process for building relationships that leads to better content and more traffic. Separate yourself from the competition by leveraging your relationships to build truly interactive audience, content, and revenue!

Mike BannanThe Great and Powerful Oz Tells the Past, Present, and Future of Niche Media! The Great Publishing Wizard Mike Bannan, Chief Development Officer at Inspire 360, knows the future of print, digital, social, web, data, events and apps. He will explain the options, the cost/benefit analysis, and guide you through possible obstacles so you can leverage your content and find your way to a profitable future.

 

Don’t wait! January 26 is the last day for Super Early Bird discount — save up to $500!! Register today!

[Read more…]

An interview with Andy Crestodina: How to make friends, rank high and get famous online!



As a niche publisher, one of your biggest priorities is to create larger niche audiences to build your print and digital revenues. So what’s the key to amazing social media, PR and SEO?

Andy Crestodina breaks down social, PR, and SEO for niche magazines!

We recently interviewed Andy Crestodina, co-founder of Orbit Media and one of the foremost authorities on building online audience to learn how publishers can build relationships that lead to better content and more traffic. Few niche publishers have the expertise and resources….but this is how you separate yourself from the competition.

Niche Media HQ: People, relationships, networking. Is it just good business or can it be revenue-generating? Can you share some real-world successes? 

Andy: “It is good business. And it’s fun. But it’s also an important piece in the puzzle for generating demand. I’ll break it down. [Read more…]

July is the New January!



3 Lessons from our Early Start on the New Year

New Year’s came early for Niche Media this year. Yep… back in July we started digging in… taking a clear-eyed look at ways to build our business to better support our awesome community of publishers. (That’s right… here’s looking at you, kid.)

Over the past 6 months, I’ve had incredible conversations with many of you. Talking about what’s exciting (and challenging) about this crazy business. Here’s what I heard: [Read more…]

Are your tires on backwards? Or is your sales team driving donuts in the parking lot?



Let’s be honest. We’ve all made purchases at some point that sit there collecting dust. Whether it’s the 2:00am infomercial all-in-one blender, or fabulous technology for your publishing company, you might be asking yourself, “wait, what is this?” 

If you are a publisher who asked yourself this question after making a software investment, you are not alone. Buying a publishing platform can be intimidating at first. Maybe you intended to solve one specific problem, but after unwrapping your shiny new CRM, you say, “Whoa! What do I do with it?”

Publisher, Jennifer Jackson, at the Springfield Business Journal, had a similar situation not too long ago.  She bought a powerful CRM to house some basic data and contacts, but her team ended up using it more like a giant Rolodex instead of its true purpose: an ad sales, production, and billing problem-solver.

Jackson didn’t necessarily have a problem with the product, but her vendor kept relentlessly explaining that The Springfield Business Journal was missing out. [Read more…]

It’s Time for Your Staff to Shine!



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Recognize your employees’ outstanding achievements with a Nichee!

You’ve created a solid team, you all work very hard and you publish a great product. What’s missing? What might be missing for your employees?

Studies show that when a company takes the time to recognize their employees for outstanding achievement, morale and productivity increase. It helps with retention too. Is it any wonder that creating a thriving company culture that rocks is a hot topic for media companies right now?

The key point it this: Recognition matters more to employees than money.  In a survey of 1,200 employees across the country, 83% of respondents said recognition for contributions was more fulfilling than any (monetary) rewards or gifts.

So when niche publishers told us what they’d like to see (and be a part of) in 2017, we listened. We have introduced the all new Nichee Awards Program, with the winners being honored at our Super Niche Media Event in Charlotte, March 27-29, 2017.

Here are two big innovations to the awards program that you need to know about: [Read more…]

Niche Media Trends for 2017



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Looking for niche media trends for 2017? Read on!

Remember when choosing the right distribution platforms for your magazine was the big dilemma?

Now niche magazines have transformed into niche media companies with audience. Serious, devoted audience. (And big general media so wishes they had it.)

And there’s data. Lots of it. And don’t forget it’s not just print or digital, but live events, educational products, custom publishing and more. All kinds of revenue streams to manage now.

The good news is there will be plenty of niched-out revenue opportunities for publishers in 2017: [Read more…]

Where Should I Put My Paywall?



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Trying to figure out what paywall strategy works best for your magazine? Expert Rob Ristagno shares his insights.

When publishers start charging for digital memberships, there is often an initial fear that traffic will plummet. Where you actually put the paywall barrier is an extremely important strategic decision. Leadership needs to balance various business objectives: advertising, affiliate marketing, lead acquisition, and of course direct monetization through membership subscription fees.  

The Paywall Options

Here is a menu of options to choose from: [Read more…]

2017 Trends for Niche Media Companies



With the constantly changing media landscape, do you know where your business is headed? Do you have a clearly defined path for growth? We recently tapped into our niche brain trust to learn more about media company trends in 2017.

New opportunities in audience data: [Read more…]

M&A Straight Talk with FON’s Phil Binkow



Phil Binkow

M&A expert Phil Binkow shares some quick insights into successfully navigating the process.

Do you think about maybe selling your media company some day? Since the very beginning, during that late-nigh start-up phase, you’ve been actively building value in your company. But realizing the maximum value from the sale of your media business can make you fraught with doubt and uncertainty.

So what is the best strategy for a successful sale at the best price?  It’s early preparation. [Read more…]