Northstar Travel Media Dives Deep into Audience Data



In the travel industry, real-time data and information istravelweekly critical to the success of many of the world’s top travel brands.  Enter Northstar Travel Media, the #1 B2B Information & Marketing Solutions Provider to the Travel Industry.  Northstar delivers an award-winning portfolio of integrated platforms, including magazines, websites, databases, online subscription resources, and conferences & events.  Northstar is a leader providing marketing services, content licensing, and database management.

But while quality research, data, and content is always the goal at Northstar, so too is the speed at which they achieve it.  How have they continued their excellence and value to this important niche market? Northstar knows its audience and carries a willingness to apply different strategies and techniques to serve their markets.

It’s this willingness to use all strategic tools that makes Northstar a leader in their Niche, according to Len Roberto, Northstar’s Director of Audience Data. [Read more…]

What to Expect When You’re Expecting (to sell your brand)



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Media expert Tim Hermes shares his insights into what to do right when selling your brand.

The American Dream. Launching, growing and selling a business. All those years of work paying off. The courtship, the dinners. The (sometimes fake) laughter. The new people who impress. The ones who don’t. New systems, new twists, new visions. A big check. The renovated bathroom your spouse wants (yeah this happened – good call, honey.) [Read more…]

Beyond the Potluck: Create a Thriving Culture that Rocks!



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Expert Don Harkey shares his insights into how to create a culture that benefits employees and your media business.

How do you create a thriving culture within your organization? Can it really affect your bottom line? The truth is why we work determines how well we work. We interviewed CoFounder of People Centric Consulting Group, Don Harkey, to learn more about how niche publishers can bring a pragmatic approach to building culture that supports employees, business AND growth goals. [Read more…]

The ROI Roller Coaster: Or Why You Should Attend the 2016 Niche CEO Summit



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Publishing is moving at warp speed.  As CEO of a niche media company, how do you anticipate – and profit from – the seismic changes occurring in the niche magazine & media market?

The Niche CEO Summit is changing the way media leaders think about and plan for the growth of their businesses. We believe in the power of niche media and the power of conversation and connection to help you drive growth.

To that end, we’ve created an exclusive event for just 50 Niche CEOs. We’ve brought together top niche media experts to lead the conversation in a relaxed (yet focused) atmosphere so you can learn from the experts and your peers (plus share your own ideas) on the best ways to run your media business. It all takes place at the hip Hutton Hotel in Nashville, TN on November 14­-15, 2016. [Read more…]

The Niche Media 3-Ring: Or How I Learned to Stop Worrying and Love Publishing



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New Niche Media Prez Bekah Darksmith shares her insights….and yes, more to be revealed.

Coming back from last week’s Niche Digital Conference and having spent 3 amazing days in the company of some of the most talented and engaged entrepreneurs in media, I’ve been thinking a lot about why I love and remain committed to publishing.

I say it often, one of many turns of phrase I over-use (along with “worker bee”, “lone wolf”, “fair enough”, “tell me everything”, “more will be revealed”, and a whole host of other weird Bekah-isms for which I’m roundly mocked by Team Niche):

Publishing is not for the faint of heart. [Read more…]

Best of the Best: The 2016 Digital Nichee Award Winners!



Drum roll, please! The 2016 Digital Nichee Awards Party was a great way to unwind after the Niche Digital Conference in Denver last week. This super fun event recognizes the creative digital products of the very best niche media companies.   6des7f1wrki5hiv6m7ow_digital-nichee-2016

And this year we significantly expanded the categories so more of your digital excellence could shine!  Our entries did not disappoint. The judges were so impressed by the level of ingenuity and innovation. Maybe it’s because niche media has more room to experiment than the big guys? In any event, here are 2016’s well-deserved award winners: [Read more…]

How Welcome Home RGV Quadrupled Its Publishing Frequency – Haywire Turned Hallelujah!



Isn’t it wonderful to see a niche publication thrive and flourish? If a publication is amping up its publishing frequency, then it must be doing something right.whwtweekly_issue15feb3_issuu_0001

As it turns out, Welcome Home RGV, which caters to “Winter Texans” in the Rio Grande Valley in South Texas, has a very engaged reader base. This regional niche publication went from monthly to weekly when it realized its leisure-hungry audience needs its social event calendar and news stories updated constantly – or at least far more frequently.

As romantic as this sounds, big changes aren’t easy. Getting from point A to point B can be an operational nightmare. After all, a monthly to weekly change theoretically equates to quadruple workload. Unless you plan on growing your staff four times larger, this can equate to a quadruple dose of stress.

Nevertheless, Welcome Home RGV’s President Kristi Collier had a plan: [Read more…]

Niche Digital Media: Trends to Watch!



As a niche magazine publisher, you often wear many, many hats. Keeping on top of everything at the company can be a constant challenge and probably sucks up most of your time. You know you need more time to continually be checking on the pulse of the ever-evolving media landscape if you want to grow the business.

So we recently tapped into our niche brain trust on which digital media trends to watch and more specifically–what they think digital publishers should be doing now.

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Jay Acunzo, keynote and VP of Platform at NextView Ventures:

 It’s worth following publishers and media companies like The Information, Gimlet Media, and Mixergy. All three are wildly different in size, scope and topical focus, but all three (and many others) are testing out paid membership — and it really is “membership” and not the more traditional idea of “subscription.” [Read more…]

The Radical Transformation of Media: An interview with CEO Don Nicholas



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CEO Don Nicholas on publishing lessons learned from the past that can transform your present!

Publishers often talk about radical transformation of media since digital publishing came on the scene and turned traditional media organizations on their head. But let’s not point fingers.  In a recent CJR post, they make the point that although there’s been recent downturns in big digital media organizations, it still forces niche media to look lessons to be learned from the past AND from present. [Read more…]

Micropayments Versus Subscriptions For Digital Content



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Micropayments or subscriptions for digital content? CEO Rob Ristagno shares his insights.

Publishers have gotten the message that they need to innovate to survive. Innovation can take several forms – new content areas, new products, new business models. As digital ad dollars grow scarcer, some publishers have turned to the idea of micropayments to monetize their web and mobile content. [Read more…]