Boost Circulation With These Digital Marketing Tips!



Boost your circulation with these digital tips!

As a niche magazine publisher, you know your audience. But is your website a subscription-driver? What are some ways to boost circulation?

We interviewed Rebecca Sterner, a digital marketing expert and publishing industry veteran, about digital marketing guidelines for publishers who want to increase their subscriber base. [Read more…]

Niche-worthy News: 2017 Media Trends, Tips and More!



Where is niche publishing headed next? Read on.

Who’s in, who’s not, and what happens now? No, we’re not talking about the new administration, we’re talking about where magazine publishing is headed. Here’s the latest news on the niche media industry, read on:

Media trends in 2017
Facebook, Google, Niche and much in between. From MediaPost: How the media landscape will change in 2017

2017 Industry assessment
We happen to think successful niche publishers today are creating better products than ever before. From MinOnline: Make magazines great again by Samir Husni [Read more…]

How to Improve Your Event ROI



Improve your ROI by attending events about events!

Are you taking full advantage of this huge growth area? Over 84% of publishers today are producing events. Events can be high profit, increase your audience reach and retention, plus boost your brand visibility across your niche market.

It doesn’t matter whether you are B2B, B2C or Association, everyone wants to know more about putting on successful events. Should they create new ones? Should they go super-targeted, or big, big big? Should they overhaul or shut down their existing show that keeps declining in revenue?

[Read more…]

Lead the pack in revenue growth for your media business! 



Publishers, start your engines! Super Niche is coming to Charlotte March 27-29, 2017!   

Super Niche brings together Niche EventFest, our new Sales Management Masterclass, Camp Niche Ad Sales Training AND the Niche Media Conference all under one big top!

It’s the ultimate event for niche magazine publishers in one SUPER event. Super Niche 2017 will deliver actionable growth strategies for your media business. 

Pre-conference workshops: Monday, March 27, 2017

  • The all new Niche EventFest: Learn which new event models are right for your company, how to leverage your print and online media to boost event attendance and sponsorships, and how to creatively market your event. Events are high profit, increase your audience reach and retention, and boost visibility across your niche market.
  • Sales Management Masterclass: We’ve created a Sales Management pre-conference workshop just for Publishers, Owners, Ad Sales Directors and Sales Reps ready to take the leap into sales management. This laser-focused full day will help accelerate your sales team’s performance with focused sessions and real-world problem-solving.

Niche is all about practical, revenue-generating sessions:

Main Conference: Tuesday & Wednesday, March 28-29, 2017

  • Publisher track
    Comprehensive strategies to help you build your publishing business and generate new revenue, in print and online
  • Event track
    More than 85% of publishers now have events. Learn to effectively market, build audience, and drive revenue for your event portfolio
  • Audience Development track
    Concrete strategies to build your audience, develop revenue-generating social media programs, augment your data, and improve your bottom line
  • Camp Niche Ad Sales Training track
    Best-in-class ad sales training for media, covering print, online, custom programs, integrated packages, native advertising and more

Networking opportunities: Whether it’s Publisher Roundtables or the Revved Up Welcome Reception or the Super Niche Victory Lap Party, Super Niche has a ton of fun networking events that are guaranteed to help you make some new niche publishing friends. Meet publishing professionals just like YOU and amazing solution providers, learn and share ideas!

Don’t miss our 3 amazing keynotes: 

New Launches from Zero to 200 MPH… The Right Business Channels = The Revenue Fast Lane! Focusing in on the right channels for your media business means saying “YES” to revenue growth and unlocking serious audience value. Ted Williams, founder/CEO of Charlotte Agenda, launched with a tiny staff, no outside investment, and quickly drove revenues close to $1MM. Ted will share his path to developing and monetizing a digital audience with strategies that apply to both local media & other specialty niche brands.

Niche Fortune & Glory: How to Make Friends, Rank High, and Get Famous Online Andy Crestodina, co-founder of Orbit Media and one of the foremost authorities on building online audience, will outline a step-by-step process for building relationships that leads to better content and more traffic. Separate yourself from the competition by leveraging your relationships to build truly interactive audience, content, and revenue!

Mike BannanThe Great and Powerful Oz Tells the Past, Present, and Future of Niche Media! The Great Publishing Wizard Mike Bannan, Chief Development Officer at Inspire 360, knows the future of print, digital, social, web, data, events and apps. He will explain the options, the cost/benefit analysis, and guide you through possible obstacles so you can leverage your content and find your way to a profitable future.

 

Don’t wait! January 26 is the last day for Super Early Bird discount — save up to $500!! Register today!

[Read more…]

The 12 Days of….Revenue Generation for Niche Media Companies!



Ho Ho Ho! New year, new ideas and new revenue streams right around the corner!

On the 12th day of Christmas, my niche publisher gave to me; One fantastic CRM, two new live events, three new partnerships, four new recruits, five golden revenue streams! Six social media successes, seven branded videos, eight techy tools, nine awards, 10 increased traffic rates, 11 data profit centers and an ROI that fills everyone with glee……

Here’s 12 days of revenue generation for niche media companies:

1. Vet your list! Your list is one of the most important parts of your marketing and prospecting programs. Make sure your database is continually updated and get rid of old addresses. Always be on the prospect for new contacts Take it a step further– Segmentation for fun and profit!

2. Grow your audience database. Offer something in return for email addresses. You can offer access to premium/gated content, e-newsletter subscriptions, branded products or discounts, etc. Expanded audience=more revenue.

3. Don’t undersell the importance and value of your first party data.  Your community represents a premium audience for the advertisers in the niche you represent. The “first-party” data you collect as these visitors spend time on your website and share information with you is [Read more…]

It’s Time for Your Staff to Shine!



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Recognize your employees’ outstanding achievements with a Nichee!

You’ve created a solid team, you all work very hard and you publish a great product. What’s missing? What might be missing for your employees?

Studies show that when a company takes the time to recognize their employees for outstanding achievement, morale and productivity increase. It helps with retention too. Is it any wonder that creating a thriving company culture that rocks is a hot topic for media companies right now?

The key point it this: Recognition matters more to employees than money.  In a survey of 1,200 employees across the country, 83% of respondents said recognition for contributions was more fulfilling than any (monetary) rewards or gifts.

So when niche publishers told us what they’d like to see (and be a part of) in 2017, we listened. We have introduced the all new Nichee Awards Program, with the winners being honored at our Super Niche Media Event in Charlotte, March 27-29, 2017.

Here are two big innovations to the awards program that you need to know about: [Read more…]

Digital Publishing: Niche-worthy News for December



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Niche media innovations are everywhere. Read all about it!

Evergreen content, tiny targets, the great niche influence, oh my! Here’s the latest niche-worthy news for publishers:

Mobile optimization imperative
From MediaPost: MPA study shows mobile is the key driver of magazine audience
Digital magazines need to think like TV producers. From MinOnline: Is “magazine binging” a thing yet?

Digital first then print profit
Luxury digital magazine creates print: The new model from Printweek: Luxurious launches print product
B2C appeal! Art and lifestyle content continues to shine. From the Guardian: Luxury magazines defy print market gloom [Read more…]

Niche Media Trends for 2017



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Looking for niche media trends for 2017? Read on!

Remember when choosing the right distribution platforms for your magazine was the big dilemma?

Now niche magazines have transformed into niche media companies with audience. Serious, devoted audience. (And big general media so wishes they had it.)

And there’s data. Lots of it. And don’t forget it’s not just print or digital, but live events, educational products, custom publishing and more. All kinds of revenue streams to manage now.

The good news is there will be plenty of niched-out revenue opportunities for publishers in 2017: [Read more…]

Publishing Insights from the Niche CEO Summit in Nashville



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Niche publishers learned plenty at the CEO Summit about finding new revenue streams. Here are some of the insights.

Niche publishers from around the country met in Nashville a couple of weeks ago at the Niche CEO Summit to get inspired, hear about new innovations, network and learn from their peers. It’s always a good sign when the sessions would end and the conversations kept on going. No one wanted to leave. We call that a great success!

Here are some of insights from the Roundtable discussions: [Read more…]

12 things you can do right now to boost your media business!



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Niche publishers share 12 great ideas to boost business.

Our conference attendees always have plenty to share about what makes a good media business great. The peer-to-peer roundtables provide a unique opportunity for niche publishing pros to make connections, learn more about what’s working well (and what’s not.) Plus the conversations spark great new ideas to take back to the office and implement immediately.

Here are 12 things you can do right now to boost your media business: [Read more…]