Publisher’s Pain Management: Here’s the Solution!



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If you want to take your media business to the next level, you have to learn the art of delegating!

As entrepreneurs, niche publishers wear many hats. And even though sometimes it seems easier to just do it yourself rather than take the time to explain it to someone else, that’s short-term thinking.

But there comes a time when it’s just not working. Too much to do, not enough help, not enough hours in the day.

So what’s a publisher to do? Delegate! [Read more…]

Niche-worthy News: Metrics, Niche “Desks” and Video to the Max!



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Metrics matter yet some CMO’s still aren’t sure about the ROI.

There’s no debating it, we have plenty of great niche-worthy news and information for you this week:

Metrics matter
Sue Todd, CEO of Magnetic, said: “It’s clear that across environments, magazine media delivers against the metrics that truly matter to brands. It’s pleasing to see that online magazine media is 41% more effective at delivering brand KPIs than other online environments. [Read more…]

Native, Custom, Relevance and More: An Interview with Krystle Kopacz



It’s a brave new world in content creation! Facebook and Google wield enormous power. The swift increases in mobile and social consumption have become a game-changer. Is it possible your niche media business is missing out on new revenue opportunities? We recently interviewed digital revenue genius Krystle Kopacz on the challenges of maintaining profit margins all while diving into new content creation models:

Digital revenue expert Krystle Kopacz shares her insights on publishing revenue opportunities.

NMHQ: Is native advertising a buzzword or a cure-all? Are there mistakes you see being made out there that niche publishers should avoid? [Read more…]

The ROI Roller Coaster: Or Why You Should Attend the 2016 Niche CEO Summit



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Publishing is moving at warp speed.  As CEO of a niche media company, how do you anticipate – and profit from – the seismic changes occurring in the niche magazine & media market?

The Niche CEO Summit is changing the way media leaders think about and plan for the growth of their businesses. We believe in the power of niche media and the power of conversation and connection to help you drive growth.

To that end, we’ve created an exclusive event for just 50 Niche CEOs. We’ve brought together top niche media experts to lead the conversation in a relaxed (yet focused) atmosphere so you can learn from the experts and your peers (plus share your own ideas) on the best ways to run your media business. It all takes place at the hip Hutton Hotel in Nashville, TN on November 14­-15, 2016. [Read more…]

The Niche Media 3-Ring: Or How I Learned to Stop Worrying and Love Publishing



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New Niche Media Prez Bekah Darksmith shares her insights….and yes, more to be revealed.

Coming back from last week’s Niche Digital Conference and having spent 3 amazing days in the company of some of the most talented and engaged entrepreneurs in media, I’ve been thinking a lot about why I love and remain committed to publishing.

I say it often, one of many turns of phrase I over-use (along with “worker bee”, “lone wolf”, “fair enough”, “tell me everything”, “more will be revealed”, and a whole host of other weird Bekah-isms for which I’m roundly mocked by Team Niche):

Publishing is not for the faint of heart. [Read more…]

Best of the Best: The 2016 Digital Nichee Award Winners!



Drum roll, please! The 2016 Digital Nichee Awards Party was a great way to unwind after the Niche Digital Conference in Denver last week. This super fun event recognizes the creative digital products of the very best niche media companies.   6des7f1wrki5hiv6m7ow_digital-nichee-2016

And this year we significantly expanded the categories so more of your digital excellence could shine!  Our entries did not disappoint. The judges were so impressed by the level of ingenuity and innovation. Maybe it’s because niche media has more room to experiment than the big guys? In any event, here are 2016’s well-deserved award winners: [Read more…]

Have You Hugged a “Whale” Today?



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“Whale” clients can be critical to your niche media business!

No, I’m not asking you to take a trip to Sea World and wrap your arms around Shamu. For us niche publishers, “Whales” are our most engaged and enthusiastic audience members. They usually only make up about 5% of our customer base, but they are critical to our long term success.

I decided to use the term “Whale” when I read about how Steve Wynn built his casino empire. In gambling, the highest rollers are nicknamed “Whales.” Wynn started by focusing on Baccarat Whales, which make up less than 0.2% of the gambling universe. Steve created an experience suited to their wants and needs. They came and brought their money and cachet along with them. Other gamblers followed. Wynn now makes over $5 billion per year! [Read more…]

Publisher Events: New stuff to check out!



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What’s on YOUR niche event horizon?

Thinking of starting a new event or want to improve revenues on an existing one? Niche publishers are usually so busy organizing, planning and managing their own events (in addition to daily managing their publications) that there isn’t near enough time to check out all the new, improved event models out there.

We asked Sean Guerre, Partner at Stone Fort Group to share some insights on new opportunities for publishers: [Read more…]

The Radical Transformation of Media: An interview with CEO Don Nicholas



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CEO Don Nicholas on publishing lessons learned from the past that can transform your present!

Publishers often talk about radical transformation of media since digital publishing came on the scene and turned traditional media organizations on their head. But let’s not point fingers.  In a recent CJR post, they make the point that although there’s been recent downturns in big digital media organizations, it still forces niche media to look lessons to be learned from the past AND from present. [Read more…]

Faced with new competition? Carl’s 7 smart tips on what to do next!



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New competition got your head spinning? Here’s Carl’s 7 smart tips on what to do about it!

You are a successful magazine publisher, hitting your stride, feeling good about the health of your niche market. Your editorial content is widely respected, your readership is growing and you have a healthy bank of advertisers. All good, right?

So what do you do about a NEW competitor? And how can you turn that competition to your advantage?

My 7 smart tips on what to do in the face of new competition:

1. Start with facts. If the other guys claim that they have any circulation before the first issue has come out, that is ridiculous. This is a good time to get YOUR numbers in order, too. It’s not just about circulation, however. You need to deeply research your audience, your market, and what’s changing now. [Read more…]