Grow Your Revenues with this One Number!



Have you noticed lately that every time you make a purchase from a clothing store or stay at a hotel, you get a follow-up email from the company asking you about your experience? If you have, you’re not alone.

These companies were probably inquiring about your interaction so they could calculate their Net Promoter Score. Net Promoter Scores are an easy and actionable way for businesses to measure customer experience and then react accordingly.

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Successful Service Models & Native Advertising: An interview with Andrew Hanelly



Media expert Andrew Hanelly shares insights into successful service models and more!

The ultimate media disruption: “Service” models and native ads have replaced the traditional advertising.

So how can niche publishers compete for those ever-increasing content marketing budgets through the new channels of creative services and native advertising?

We interviewed digital expert Andrew Hanelly about services publishers can offer and also about how to create native advertising that rocks: [Read more…]

Boost Circulation With These Digital Marketing Tips!



Boost your circulation with these digital tips!

As a niche magazine publisher, you know your audience. But is your website a subscription-driver? What are some ways to boost circulation?

We interviewed Rebecca Sterner, a digital marketing expert and publishing industry veteran, about digital marketing guidelines for publishers who want to increase their subscriber base. [Read more…]

Say It Isn’t So! How to Handle Advertisers’ Email Rejections



Don’t let an advertiser’s rejection email get you down!

Don’t you hate it when you get a rejection by email?

You worked hard on a solid proposal, thought you had a good call with the client. Then they don’t call you back when you follow up…..and here it comes……the rejection by email.

Your first impulse might be to write back something negative—don’t do that.

Or you decide not to respond at all–don’t do that either.

Instead, look at this rejection email as a temporary roadblock. It’s actually an opportunity. The key is to create a long-term conversation. Here’s an example of how I would respond:

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Dear Joe Advertiser,

Hey, I appreciate you getting back to me—most people don’t. I’m still interested in a relationship with you and your company. (Here’s where you briefly reiterate some solid points of your presentation.)

Things can change so let’s continue this conversation during the course of the year.

 Cheers, 

Carl

*******

 If you wait to contact the prospect next year at budget time, you will most likely get the same response. So ease up and keep the door open to further dialogue all year long. You’ll be surprised by the results.

Don’t get frustrated by email rejection. Don’t accept them either. Keep on fighting for that sale. And continue on your path to creating successful, long-term business relationships.

 

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carl_headshot_2015More about Carl: Carl Landau is Grand Poobah of Niche Media. In his past life, Carl launched 5 successful niche magazines. He is a media/event guru, SF Giants fan, podcast host and part-time blogger. His 15 minutes of fame took place in the mid-eighties when he launched his famous, “Buy an Ad, Get a Cat” ad campaign. He has long since patched things up with the SPCA.

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Check out the all new Super Niche event, March 27-29, 2017!

– Web: NicheMediaHQ.com
– Blog:  Niche Media HQ
– Twitter: @NicheMediaH
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media HQ & Niche Media Network
– YouTube: NicheMediaHQ
– Google+: +NicheMediaHQ

Image from freedigitalphotos.net

 

 

Niche-worthy News: 2017 Media Trends, Tips and More!



Where is niche publishing headed next? Read on.

Who’s in, who’s not, and what happens now? No, we’re not talking about the new administration, we’re talking about where magazine publishing is headed. Here’s the latest news on the niche media industry, read on:

Media trends in 2017
Facebook, Google, Niche and much in between. From MediaPost: How the media landscape will change in 2017

2017 Industry assessment
We happen to think successful niche publishers today are creating better products than ever before. From MinOnline: Make magazines great again by Samir Husni [Read more…]

5 Sales Tips to Set You Apart From the Pack



Set your sales self apart with these 5 tips to success!

The evolving market means that you, as a super salesperson, needs to be well-educated in how to best market content and create native advertising campaigns that will connect advertisers’ brands to your niche magazine audience.

Not so easy! You already have the pressure of your sales goals. You are making monthly progress and talking to new prospects. But does it sometimes feel like the same old thing, like you could be doing something more?

Here are 5 tips to set you apart from the pack: [Read more…]

How to Improve Your Event ROI



Improve your ROI by attending events about events!

Are you taking full advantage of this huge growth area? Over 84% of publishers today are producing events. Events can be high profit, increase your audience reach and retention, plus boost your brand visibility across your niche market.

It doesn’t matter whether you are B2B, B2C or Association, everyone wants to know more about putting on successful events. Should they create new ones? Should they go super-targeted, or big, big big? Should they overhaul or shut down their existing show that keeps declining in revenue?

[Read more…]

Use Evergreen Content to Drive Revenue



Increase traffic and revenue with evergreen content!

How much of your content is related to current events? How much is timeless?

The most successful content strategy includes a mixture of timely news and “evergreen” informational articles with a long shelf life.

Evergreen content stays relevant over time and accumulates traffic for your site. Evergreen content can be produced once, and monetized multiple different ways. Archives of evergreen content provide an excellent basis for paid content products, such as digital memberships.

Three Ways Evergreen Content Drives Traffic [Read more…]

Create a Winning Sales Call Process!



Don’t you want to put a stop to those endless, meandering, boring sales calls that result in little more than a request for a blind proposal that often goes nowhere?

Create a sales call process to improve results!

Some sales reps want to go with the flow on a sales call. But that lack of structure can impede your ability to be a raging sales success.

What you need is a sales call process. Look for ways to improve and refine how you make your calls. Believe it or not, you can host a really solid sales call in 10 minutes or less.

In my ad sales training workshops, I teach “The 10 Minute Ad Sales Call.” Start by breaking up the client call into five segments, each one 2 minutes long. Each 2-minute segment serves a unique purpose: [Read more…]

Lead the pack in revenue growth for your media business! 



Publishers, start your engines! Super Niche is coming to Charlotte March 27-29, 2017!   

Super Niche brings together Niche EventFest, our new Sales Management Masterclass, Camp Niche Ad Sales Training AND the Niche Media Conference all under one big top!

It’s the ultimate event for niche magazine publishers in one SUPER event. Super Niche 2017 will deliver actionable growth strategies for your media business. 

Pre-conference workshops: Monday, March 27, 2017

  • The all new Niche EventFest: Learn which new event models are right for your company, how to leverage your print and online media to boost event attendance and sponsorships, and how to creatively market your event. Events are high profit, increase your audience reach and retention, and boost visibility across your niche market.
  • Sales Management Masterclass: We’ve created a Sales Management pre-conference workshop just for Publishers, Owners, Ad Sales Directors and Sales Reps ready to take the leap into sales management. This laser-focused full day will help accelerate your sales team’s performance with focused sessions and real-world problem-solving.

Niche is all about practical, revenue-generating sessions:

Main Conference: Tuesday & Wednesday, March 28-29, 2017

  • Publisher track
    Comprehensive strategies to help you build your publishing business and generate new revenue, in print and online
  • Event track
    More than 85% of publishers now have events. Learn to effectively market, build audience, and drive revenue for your event portfolio
  • Audience Development track
    Concrete strategies to build your audience, develop revenue-generating social media programs, augment your data, and improve your bottom line
  • Camp Niche Ad Sales Training track
    Best-in-class ad sales training for media, covering print, online, custom programs, integrated packages, native advertising and more

Networking opportunities: Whether it’s Publisher Roundtables or the Revved Up Welcome Reception or the Super Niche Victory Lap Party, Super Niche has a ton of fun networking events that are guaranteed to help you make some new niche publishing friends. Meet publishing professionals just like YOU and amazing solution providers, learn and share ideas!

Don’t miss our 3 amazing keynotes: 

New Launches from Zero to 200 MPH… The Right Business Channels = The Revenue Fast Lane! Focusing in on the right channels for your media business means saying “YES” to revenue growth and unlocking serious audience value. Ted Williams, founder/CEO of Charlotte Agenda, launched with a tiny staff, no outside investment, and quickly drove revenues close to $1MM. Ted will share his path to developing and monetizing a digital audience with strategies that apply to both local media & other specialty niche brands.

Niche Fortune & Glory: How to Make Friends, Rank High, and Get Famous Online Andy Crestodina, co-founder of Orbit Media and one of the foremost authorities on building online audience, will outline a step-by-step process for building relationships that leads to better content and more traffic. Separate yourself from the competition by leveraging your relationships to build truly interactive audience, content, and revenue!

Mike BannanThe Great and Powerful Oz Tells the Past, Present, and Future of Niche Media! The Great Publishing Wizard Mike Bannan, Chief Development Officer at Inspire 360, knows the future of print, digital, social, web, data, events and apps. He will explain the options, the cost/benefit analysis, and guide you through possible obstacles so you can leverage your content and find your way to a profitable future.

 

Don’t wait! January 26 is the last day for Super Early Bird discount — save up to $500!! Register today!

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