Transform Passive Readers into Active Customers!



Boost your revenues with brand products.

How do niche publishers transform their passive readership into an active customer base and increase revenues exponentially at the same time?

No, it’s not a trick question.

Publishers used to gain readership through their high-quality content and then redirect the audience to advertisers. Now publishers are finding ways to  “own” each layer of the audience relationship. They are taking advantage of the big opportunities to develop new revenue streams by selling brand products.

We asked brand builder and visionary Jay Acunzo to share two real-world examples of media companies who made the shift and are seeing results: [Read more…]

Media Ad Sales: 5 More Ways to Succeed in Sales!



Every January many people tend to make resolutions, both personal and professional. By the end of the first month, the majority of those people fail.

Why do some people fail where others succeed? According to Statistic Brain, a site that compiles data from academic sources, “People who explicitly make resolutions are 10 times more likely to attain their goals than people who don’t explicitly make resolutions.” The same goes for sales goals!

If you want to succeed in sales, goal-setting should be a top priority. Last week I shared my 5 proven ways to exceed your 2017 sales goals. The first 5 goal-setting ideas were about developing the right habits, knowing the “why” of your goals, finding an accountability buddy and more.

Here are 5 MORE ways to create, meet and even exceed your sales goals: [Read more…]

An interview with Andy Crestodina: How to make friends, rank high and get famous online!



As a niche publisher, one of your biggest priorities is to create larger niche audiences to build your print and digital revenues. So what’s the key to amazing social media, PR and SEO?

Andy Crestodina breaks down social, PR, and SEO for niche magazines!

We recently interviewed Andy Crestodina, co-founder of Orbit Media and one of the foremost authorities on building online audience to learn how publishers can build relationships that lead to better content and more traffic. Few niche publishers have the expertise and resources….but this is how you separate yourself from the competition.

Niche Media HQ: People, relationships, networking. Is it just good business or can it be revenue-generating? Can you share some real-world successes? 

Andy: “It is good business. And it’s fun. But it’s also an important piece in the puzzle for generating demand. I’ll break it down. [Read more…]

Social Media Update on Apps, New Tech and More



Check out the latest new tech in social media.

Memories (that fade in 24 hours), Stickers, Chat 2.0, oh my! As magazine publishers, how do you determine the right social media channels to use — that will best resonate with your niche audience?

With SO many new platforms out there, we came across helpful articles from Tech.Co and TechCrunch that summarize the newest, the best, what works and what doesn’t.

Here’s some of the highlights of the biggest new features of 2016: [Read more…]

Interview with Sales Coach Ryan Dohrn: 5 Proven Ways To Exceed Your 2017 Sales Goals!



Ryan Dohrn shares proven ways to excel.

As a sales coach, I see some salespeople drift aimlessly from day to day and year to year. There is no focus on a long-term plan for their life, let alone for their sales life. And then there are those other sales executives that set highly detailed goals and conform strictly to daily to-do lists.

Most of us are somewhere in the middle.

Where do you grow from here–with 2017 sales goals that will help you grow and maybe even stand out? Here are my 5 tips for goal setting success, and how each one applies to your sales life: [Read more…]

Niche-Worthy News: The Future of Digital Media and More!



It’s a new year and a fantastic time to be NICHE!

Happy 2017! And there has never been a better time to be NICHE! Here’s the latest news just for niche magazine publishers:

2017 digital media predictions
Video, predictive analytics, the rise of influencer marketing and more. From AdWeek:
10 digital media and marketing predictions for 2017

More audience, more mobile
More comfy viewing from the couch? From MPA: MPA Report reveals magazine audiences continue to shift from desktop to mobile [Read more…]

Happy Holidays From Niche Media HQ!



Twas the day after Christmas……..and next a New Year,       
We’ve toasted and roasted and had lots of good cheer.
So here’s some links if it’s ad sales you seek,
We’ll start with new content on Tuesday next week!

Here’s some of our most popular ad sales posts of 2016! Happy Holidays!

Some of our most popular ad sales posts of 2016:

Here’s to 2017 and a Super Sales Year!

Cheers,

All of us at Niche Media HQ

 

P.S. If you want to up your sales game in 2017, check out our all new pre-conference Sales Masterclass Workshop at the Super Niche in Charlotte, March 27-29, 2017. Join us! [Read more…]

The 12 Days of….Revenue Generation for Niche Media Companies!



Ho Ho Ho! New year, new ideas and new revenue streams right around the corner!

On the 12th day of Christmas, my niche publisher gave to me; One fantastic CRM, two new live events, three new partnerships, four new recruits, five golden revenue streams! Six social media successes, seven branded videos, eight techy tools, nine awards, 10 increased traffic rates, 11 data profit centers and an ROI that fills everyone with glee……

Here’s 12 days of revenue generation for niche media companies:

1. Vet your list! Your list is one of the most important parts of your marketing and prospecting programs. Make sure your database is continually updated and get rid of old addresses. Always be on the prospect for new contacts Take it a step further– Segmentation for fun and profit!

2. Grow your audience database. Offer something in return for email addresses. You can offer access to premium/gated content, e-newsletter subscriptions, branded products or discounts, etc. Expanded audience=more revenue.

3. Don’t undersell the importance and value of your first party data.  Your community represents a premium audience for the advertisers in the niche you represent. The “first-party” data you collect as these visitors spend time on your website and share information with you is [Read more…]

Digital Media: Create an “About Us” That Rocks!



Create an awesome “About Us” page with these 6 tips!

How readers interact with magazines has shifted. Audiences want to engage with media brands, not some faceless company. Whether you have paid subscribers or not, your devoted niche audience wants to know more about you.

So what does your current “About Us” page really say about you? Unfortunately, it’s often the page we give the least amount of attention. Yet it’s one of the most important because it’s the place where you explain to your audience who you really are and what you care about.

The goal of a great “About Us” is to tell your brand story and show your team in an authentic, informative, yet entertaining way. (Hint: Interesting enough so the reader doesn’t fall asleep reading the bios or jump to another website.)

Here are 6 tips on improving your “About Us” page: [Read more…]

Year-End Tips for Ad Sales Pros! Part 2



Super sales pros know this is the best time to get prepared for 2017.

Last week I shared with you what top media sales pros should be doing this time of year. You know, when everyone (including clients) are distracted with year-end deadlines, holidays, vacations, etc.

Year-End Tips for Ad Sales Pros! Part 1 

Here are 5 MORE of my key points for ad salespeople to consider this time of year: [Read more…]