How do niche publishers transform their passive readership into an active customer base and increase revenues exponentially at the same time?
No, it’s not a trick question.
Publishers used to gain readership through their high-quality content and then redirect the audience to advertisers. Now publishers are finding ways to “own” each layer of the audience relationship. They are taking advantage of the big opportunities to develop new revenue streams by selling brand products.
We asked brand builder and visionary Jay Acunzo to share two real-world examples of media companies who made the shift and are seeing results: [Read more…]