One of several Mequoda Group nonprofit clients, The Biblical Archaeology Society was founded in 1974 as a nondenominational, educational organization dedicated to the study of archaeology in the Bible lands. In the 21st century, Mequoda has guided it to a brilliant strategy for monetizing its content online and generating entirely new revenues.
How? The Biblical Archaeological Society now offers not one, but two digital subscriptions. One is for its legacy print publication, Biblical Archaeology Review. And they manage to sell a healthy number of online magazine subscriptions at $19.95 for six issues per year.
The other subscription is for their massive library, including more than 6,600 articles from 35 years of Biblical Archaeology Review. The library even includes articles from two magazines they no longer even publish: 20 years’ worth of Bible Review and eight years of Archaeology Odyssey. That makes for a truly valuable product that appeals to researchers, scholars, archaeologists and Bible history aficionados. [Read more...]