The 12 Days of….Revenue Generation for Niche Media Companies!



Ho Ho Ho! New year, new ideas and new revenue streams right around the corner!

On the 12th day of Christmas, my niche publisher gave to me; One fantastic CRM, two new live events, three new partnerships, four new recruits, five golden revenue streams! Six social media successes, seven branded videos, eight techy tools, nine awards, 10 increased traffic rates, 11 data profit centers and an ROI that fills everyone with glee……

Here’s 12 days of revenue generation for niche media companies:

1. Vet your list! Your list is one of the most important parts of your marketing and prospecting programs. Make sure your database is continually updated and get rid of old addresses. Always be on the prospect for new contacts Take it a step further– Segmentation for fun and profit!

2. Grow your audience database. Offer something in return for email addresses. You can offer access to premium/gated content, e-newsletter subscriptions, branded products or discounts, etc. Expanded audience=more revenue.

3. Don’t undersell the importance and value of your first party data.  Your community represents a premium audience for the advertisers in the niche you represent. The “first-party” data you collect as these visitors spend time on your website and share information with you is [Read more…]

Digital Media: Create an “About Us” That Rocks!



Create an awesome “About Us” page with these 6 tips!

How readers interact with magazines has shifted. Audiences want to engage with media brands, not some faceless company. Whether you have paid subscribers or not, your devoted niche audience wants to know more about you.

So what does your current “About Us” page really say about you? Unfortunately, it’s often the page we give the least amount of attention. Yet it’s one of the most important because it’s the place where you explain to your audience who you really are and what you care about.

The goal of a great “About Us” is to tell your brand story and show your team in an authentic, informative, yet entertaining way. (Hint: Interesting enough so the reader doesn’t fall asleep reading the bios or jump to another website.)

Here are 6 tips on improving your “About Us” page: [Read more…]

It’s Time for Your Staff to Shine!



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Recognize your employees’ outstanding achievements with a Nichee!

You’ve created a solid team, you all work very hard and you publish a great product. What’s missing? What might be missing for your employees?

Studies show that when a company takes the time to recognize their employees for outstanding achievement, morale and productivity increase. It helps with retention too. Is it any wonder that creating a thriving company culture that rocks is a hot topic for media companies right now?

The key point it this: Recognition matters more to employees than money.  In a survey of 1,200 employees across the country, 83% of respondents said recognition for contributions was more fulfilling than any (monetary) rewards or gifts.

So when niche publishers told us what they’d like to see (and be a part of) in 2017, we listened. We have introduced the all new Nichee Awards Program, with the winners being honored at our Super Niche Media Event in Charlotte, March 27-29, 2017.

Here are two big innovations to the awards program that you need to know about: [Read more…]

Digital Publishing: Niche-worthy News for December



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Niche media innovations are everywhere. Read all about it!

Evergreen content, tiny targets, the great niche influence, oh my! Here’s the latest niche-worthy news for publishers:

Mobile optimization imperative
From MediaPost: MPA study shows mobile is the key driver of magazine audience
Digital magazines need to think like TV producers. From MinOnline: Is “magazine binging” a thing yet?

Digital first then print profit
Luxury digital magazine creates print: The new model from Printweek: Luxurious launches print product
B2C appeal! Art and lifestyle content continues to shine. From the Guardian: Luxury magazines defy print market gloom [Read more…]

Niche Media Trends for 2017



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Looking for niche media trends for 2017? Read on!

Remember when choosing the right distribution platforms for your magazine was the big dilemma?

Now niche magazines have transformed into niche media companies with audience. Serious, devoted audience. (And big general media so wishes they had it.)

And there’s data. Lots of it. And don’t forget it’s not just print or digital, but live events, educational products, custom publishing and more. All kinds of revenue streams to manage now.

The good news is there will be plenty of niched-out revenue opportunities for publishers in 2017: [Read more…]

Publishing Insights from the Niche CEO Summit in Nashville



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Niche publishers learned plenty at the CEO Summit about finding new revenue streams. Here are some of the insights.

Niche publishers from around the country met in Nashville a couple of weeks ago at the Niche CEO Summit to get inspired, hear about new innovations, network and learn from their peers. It’s always a good sign when the sessions would end and the conversations kept on going. No one wanted to leave. We call that a great success!

Here are some of insights from the Roundtable discussions: [Read more…]

Digital Publishing News: Innovation All Over the Place!



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You can find innovation and new ideas all over the place in the digital space!

In addition to running a niche media company, you have to be constantly checking the pulse of the publishing industry to keep your leading edge. Here’s what’s happening in digital space right now:

New MPA report 
New data shows the strong connection between magazine audience growth and the mobile platform. From MediaPost: MPA: Mobile is the key driver of magazine audience growth.  [Read more…]

Ryan’s Successful Email Subject Lines-Part 2



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Here’s 5 MORE of my top tips for successful email subject lines.

Last week I wrote about my Top Tips for Successful Email Subject Lines and shared 5 examples of subject lines along with suggestions for the body of the email with you. Did you try them out? Are you measuring the results? Sending relevant emails is key.

Here are 5 MORE of my top tips for getting the email responses you want from your ad prospects: [Read more…]

Media Ad Sales: Ryan’s Top Tips for Successful Email Subject Lines



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Score! Sales Coach Ryan Dorhn shares his tips on successful email subject lines.

So much of sales is about building relationships. Has faceless email has ruined the sales process?

I could NOT disagree more.

In my ad sales training workshops I teach that email is an amazing sales tool.  If used in the right way it can truly help the media sales professional win and grow business.

Here are the first 5 of my top 10 email subject lines that have been getting me results in the last 30 days or less: [Read more…]

Niche Publishing: Generate Revenue with Videos



Sound, lighting, editing, oh my! Now more than ever, you can create video content in a cost-effective and compelling way.

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Action! Develop a monetized video strategy for increased revenues.

Here’s the facts:

So if your video efforts so far have been the occasional “how-to” or promotional video, you are missing out on a BIG opportunity to get your brand messaging and story out to your niche readers and even larger audiences.

But–and this is important– video is not just a nifty marketing tool. You need to develop a video strategy and monetize it. [Read more…]